Software Monetization Featured Article
Traxon Protects its IP and Offers Flexible Licensing Using SafeNet's MaxMicro DongleDecember 10, 2012
By Mae Kowalke, TMCnet Contributor
Piracy and reverse-engineering are threats facing all software developers. This is as true for those developing for the mass market as it is for a company like specialized lighting solutions provider Traxon Technologies.
The company is an end-to-end solutions provider that creates hardware and software that brings video and color fading effects to large LED screens. Traxon produces solid-state lighting and control systems for more than 4,000 structures, including recognizable structures such as:
- The National Stadium in Poland
- The IBM (News - Alert) Executive Briefing Center in Rome
- The Christ the Redeemer Monument in Rio de Janeiro
“We are producing the control parts, the software, and the LEDs fixtures. We are providing an entire solution, from the planning to the implementation,” said Dr. Chris Loeser, director of product creation control & software at Traxon, in a recent SafeNet case study.
Part of the Traxon solution includes its Lighting Application Software Suite (LAS), which creates complex light shows. The software comes with Traxon’s own server products, but also can be purchased individually for use with other control systems.
This dynamic software is extremely unique to the industry so keeping the software safe from piracy and reverse-engineering is a top concern for the company.“Protecting the intellectual property of our software against piracy is vital to maintaining our competitive advantage,” noted Loeser.
He said Traxon needed to be sure that its software was protected from copying; if not, the IP could be comprised.
For Traxon, the solution meant SafeNet’s (News - Alert) Sentinel HASP MaxMicro key. End users needed the portability to move the software from one PC to another, so hardware-based protection was essential.“Our server PCs range in size and the MaxMicro key easily fits into them all. Even with our smaller PCs, the key barely sticks out, making it the most practical choice around,” said Loeser.
The micro dongle attaches to the Windows machines licensed to run LAS. MaxMicro comes with strong software protection, including a unique 32-bit ID number, an on-chip encryption engine and a 128-bit AES encryption algorithm, and a single key is capable of controlling more than 231 unique features. In addition, the dongle permits remote update of keys in the field.
“This was an amazingly simple implementation into our software environment,” noted Loeser, “yet it provided so much added value to our offering.”
The MaxMicro dongle not only makes it a lot harder to pirate the software, it also helped Traxon offer a better licensing model to its customers.
Flexible software packages with varying degrees of features is important to Traxon’s customers, but prior to implementing SafeNet’s MaxMicro solution Traxon was limited to offering customers packages with a predefined set of features. MaxMicro allows Traxon to offer a feature-based licensing model in which customers can select the features they need using a simple credit-based system.
Loeser notes that offering feature-based licensing has been both convenient for customers and extremely profitable for the Traxon.
“The MaxMicro key is perfect for our customers’ licensing needs. It’s easy to integrate, portable, flexible, and great for updating credits. We wouldn’t even think of moving to a different product or competitor,” concluded Loeser.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.
Edited by Peter Bernstein
Software Monetization Resource Center:
Learn about these core elements to a complete software monetization strategy:
- Case Study: Iritech increases sales, secures its competitive edge, and flexibly expands into new markets using hybrid instance of Sentinel HASP
- Webcast: How to Sell More Software Using Trialware
- White Paper: Addressing New Challenges in Software Protection with .NET
- White Paper: From Hack to Counterattack: A Guide to Protecting Software Products Against the Top 8 Piracy Threats
- White Paper: Understanding White Box Cryptography
- Webcast: 7 Traits of Licensing Champions
- White Paper: How to Get SW Licensing Right the First Time
- White Paper: Build vs. Buy
- Video: Software Monetization in the Cloud: Navigating the Top 6 Cloud Blocks
- Video: Introduction to Cloud Licensing
- Webcast Series: Let's Do It In the Cloud (2011)
- Webcast Series: Navigating the Cloud (2010)
- White paper: Best Practices for Transitioning On-Premise Software Business to the Cloud
- White paper: Cloudy with a Chance of Insight: An ISV's Guide to Customer Usage Data Collection and Analysis in the Cloud
- Report: Frost & Sullivan Global Software License Management Market Report 2011
- White Paper: SafeNet and IDC Present a Lifecycle Approach to Software Licensing and Entitlement Management
- Case Study: Following Several Acquisitions, Sage Implements Sentinel RMS to Harmonize a Multitude of Disparate Licensing Systems
- Video: Software Licensing Operations
- Video: Cleaning up the Back Office
- Case Study: Vero Software Simplifies Distribution and Reduces Costs with Sentinel RMS
Try Sentinel HASP FREE today!
Download your FREE Developers kit Now!
For the latest software monetization news, events, discussions, and resources, visit LicensingLive! You’ll hear from software industry thought leaders, gain valuable insight, and stay one step ahead of the trends and changes to our industry.
From on-premise, hybrid, and into the cloud, this is your community. Join us!