GET LICENSING RIGHT FIRST TIME.

Software Monetization Featured Article

TEXA S.p.A Gets Massive ROI from SafeNet Protection

October 31, 2013





TEXA S.p.A puts a lot of effort behind its intellectual property. The European outfit makes an array of diagnostic devices that can troubleshoot and help fix everything from boat engines to tractors, buses, and trucks.


Not interested in having its intellectual property stolen, TEXA turned to SafeNet for help. After all, this type of diagnostic equipment is hugely complex and the competition is both international and fierce. By eliminating the risk of piracy, TEXA is now making far more money on its software.

This software is an asset well worth protecting as nearly a third of TEXA workers are in research and development. Not to mention that TEXA works with a who’s who of vendors including motorcycle superstar manufacturer Ducati, Benelli, as well as scooter maker Piaggio, Siemens, and Renault Trucks.

The main piece of diagnostic software SafeNet (News - Alert) safeguards is called IDC4, which handles everything from “wired/wireless diagnostics and emission analysis to air conditioning services and measurements,” the company explained.

So where does SafeNet and its software monetization and data protection security solutions fit in?  The SafeNet solution blocks both reverse engineering and piracy, while providing customers with a positive user experience and simple activation process.

“The advantage for the end customer lies in the simplicity of installing the hardware key, and in the guarantee of secure and tested software. We can say, so far, that our experience with SafeNet has been very positive,” said Ing. Samuele Zoia, Software Developer Analyst, TEXA S.p.A.

It is not as simple as protecting old-style packaged applications. TEXA sells software on a subscription basis, which are handled via the Internet. TEXA needs to be sure that those trying to use the software are whom they say they are and are fully licensed.

This Internet protection is critical for TEXA’s bottom line. “Without SafeNet Sentinel protection our software would be ‘free of charge’ on the Internet through e-mule or torrent type channels, and we would certainly not have the same number of subscriptions,” said Ing. Mirco Dariol, Senior Software Developer, TEXA S.p.A. “In the past, our applications were protected by proprietary software solutions, however, these did not provide a sufficient level of protection and did not guarantee that we were immune from the cloning of our data.”

I recently moderated a Webinar diving into these issues of protecting intellectual property, “A Cloud Consumption Experience with an On-Premise Application.”




Edited by Peter Bernstein
Article comments powered by Disqus