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12 Ways to Turn Licensing Challenges into Business Opportunities

March 25, 2015

12 Ways to Turn Licensing Challenges into Business Opportunities

There is little doubt that we live in what I have characterized as “The Age of Acceleration.”  In this new age the only constants are change and the increase in speed at which this change occurs.   In technology this means that software is driving the pace of innovation and at the same time causing disruption to existing business models.  This is even truer as the world becomes more mobile, more virtualized and software as a service is the norm. 


Going forward “E”verything is about smart software that is embedded in devices and provides the ability to deliver new business models around services.  The Internet of Things (IoT) is creating innovation, disruption, new opportunities and above all, lots of change.

When “E”verything is about smart software and services, the issues that are introduced can be substantially challenging.  These include: protection of intellectual property, licensing compliance, new pricing and packaging, gathering of business intelligence, operational efficiency and providing the end user with a great user experience.  Independent Software Vendors (ISVs) and Device Manufacturers have to find a way to not just accommodate these new issues but to also make an efficient  transition while taking advantage of these new ways of doing business. 

In this environment, what should an ISV do to protect and optimize the value they create in their software? 

If you are looking for answers, search no more!

Gemalto’s (formerly SafeNet (News - Alert)) new eBook, 12 Ways to Turn Licensing Challenges Into Business Opportunities provides a unique opportunity to learn from the experts in software monetization.

There are twelve categories in this eBook:

  1. Cloud-Based licensing  for Applications & Intelligent Devices
  2. How to provide Access Anytime, Anywhere and on Any Device
  3. Software Monetization for  Intelligent Devices
  4. Subscription & Consumption-Based Pricing
  5. Collecting  Usage Data for Business Intelligence and Billing
  6. Enforce License Terms in Virtual Environments
  7. Prevent Software Piracy
  8. Improved  Customer Satisfaction through Self-Service
  9. Benefits in integrating and automating  the Back-Office
  10. Protect Trade Secrets
  11. Provide Secure & Automated Electronic Software Delivery- trials, upgrades, updates
  12. Protecting Mobile Platforms

We are all familiar with the “(Fill in the Blank) for Dummies” books.  Gemalto’s (News - Alert) (formerly SafeNet) eBook could have been titled “Software Monetization for Dummies”.   ISVs and Device Manufacturers will get the information they need to transform their business and stay ahead of their competition.  They will gain the ability to respond to new opportunities with speed, agility and flexibility.  Once you read this eBook, challenges will become opportunities for incremental revenue.



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