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Featured Article from Software Monetization

Licensing Live! Software Monetization for the NOW Economy

July 29, 2016




There is little doubt that the world of software monetization, from licensing to entitlement management is in the midst of a critical transformation. It impacts not only software companies and device manufacturers but now also end users as everything is software-centric. 

In addition, “E”verything is moving to the cloud and, with the emergence of Internet of Things (IoT),  well let’s just say it’s a much more complicated world than it used to be when a license arrived in a disc and you bought it for life.  Today it’s about allowing the end users to have access to your application when and where  and providing them with the ability to pay for what they use- real time. 

Needless to say software monetization continues to evolve and encompasses more and more aspects of a business.  For example, a few years ago, very few companies were talking about extending self- service to their customers so that the customers could activate their own licenses, download the latest software and update their information any time. A great customer experience and high customer satisfaction is what will provide the competitive edge. 

Being able to understand your customers and delivering the product they want with flexible by pricing creates customer driven value.  What does the next generation of software monetization solutions offer so that companies can delight their customers in the NOW economy?

With all of this complexity and dynamism surrounding  software and data- the question arises- where can you go to get the best and most up-to-date knowledge on what you should be doing to future proof and grow your business? 

The answer is Gemalto’s annual Licensing Live! event; Embracing Change: Next-Generation Monetization Strategies for Embracing the NOW Economy at The Juniper Hotel  in Cupertino, CA (News - Alert).

In fact, the program for this year’s Licensing Live 2016! has just been released.  It means now would be a great time to not just save the dates, November 1– 3, 2016, but to register and ensure you have a seat. 

The two and a half day Licensing Live! event is jammed  packed with insightful sessions from industry experts.

Presentation highlights include:

  • Delivering Software-Driven Value – Amy Konary (IDC (News - Alert)) & Mark Seery.  Juniper Networks
  • Innovative Software Demands Innovative Licensing– Jeff Kaplan (THINKstrategies)
  • Crossing the Licensing Chasm: How to Transition to a Recurring Revenue Model Today – Joshua Bloom (Simon-Kucher & Partners) and Brendan O’Brien (Aria (News - Alert) Systems)
  • Don’t Leave Any Money on the Table: Entitlement Enforcement Avni Rambhia (Frost & Sullivan (News - Alert))
  • Monetizing Innovation: How Smart Companies Design the Product Around the Price – Madhavan Ramanujam (Simon-Kucher & Partners)
  • Monetize the IoT: Show Me the Money – Chris Kocher (Grey Heron)

There will also be product demonstrations, real-life case studies, and a talk by NFL football player Terrell Owens on the connection between the Internet of Things and the NFL. You can view the full agenda and speaker lineup here.  

Why not register now. I hope to see you there. 




Edited by Alicia Young
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