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Software vendors are losing revenue
DUE TO RIGID licensing and delivery options

Featured Articles from Software Monetization

The Evolving Business Model for High-Tech Equipment Manufacturers
Equipment manufacturers are already transitioning to a software-centric business model to remain competitive in today's technology climate. Having the proper tools in place to license and monetize their offerings as they migrate their business models will be critical to their success.

Shift to a Recurring Revenue Model Today
Customers today are more informed and more demanding than ever before. This is true across the board - from retail to healthcare and so many industries. Now more than ever, delivering value to meet customer demands is a must.

Business Processes & Outcomes Key to Successful Software Licensing Strategy
A comprehensive software licensing strategy should take into account all people, business processes and technologies for success.

Gemalto Introduces Software Monetization ROI Calculator
Software license and entitlement management solutions are designed to simplify many of the time-intensive tasks associated with software entitlement. This simple calculator helps determine software monetization by determining the ROI of using a solution.

Gemalto Helping Companies Cross the Licensing Chasm
Software Monetization solutions provider Gemalto is hosting special "Lunch & Learn" sessions to help companies with crossing the licensing chasm and speaking with attendees about how to transition to a recurring revenue model while they enjoy lunch and network.

Sentinel Workshops Provide Custom Consulting Services for SMEs
Gemalto's Sentinel Workshops are an important part of the company's three-tier approach to custom consulting services. Services are designed to enhance, guide and manage customer deployments of Gemalto software licensing and monetization solutions.

Servitization: Changing the Game for Manufacturers Today
During a recent webinar, Dr. Mohamad Zaki of the University of Cambridge joined Gemalto to discuss what servitization is and why manufacturers should care.

The Nuts & Bolts of Transitioning to a Recurring Revenue Model
With the proper tools and technologies, businesses can undergo a seamless and successful transition to a recurring revenue model to glean the most value out of their software- and subscription-based offerings.

Trimble Navigation Moves Toward SaaS and Recurring Revenue Model
Trimble Navigation is working with Gemalto as the company moves from a hardware focus to software-based offerings. As Trimble transitions to a SaaS and subscription model for many of its offerings, the company is steadily transforming its licensing and revenue model to keep pace.

The Long but Rewarding Road to a Recurring Revenue Model
There are many challenges involved when transitioning to a recurring revenue model but with the proper analysis and planning, companies can better monetize their software and solutions by transitioning their revenue models.

The Importance of a Monetization Strategy to Protect Embedded Medical Software
Medical equipment manufacturers are changing the way they do business by embedding valuable software into their devices. Having a proper software monetization strategy is key to protecting intellectual property and licensing for this new breed of devices.

Succeeding in Today's Market: Software Monetization Musts
Madhavan Ramanujam, a monetization and pricing expert with consulting firm Simon-Kucher & Partners, recently presented on software monetization musts during a Gemalto sponsored Webinar titled: "Monetizing Innovation: How Smart Companies Design the Product Around Price."

Software Monetization Solutions Help Medical Equipment Vendors Transition to Services Economy
Medical equipment vendors can use software monetization solutions to stay competitive as they transition to an embedded software and services-based business model.

Software Monetization: Do You Know How Much Your Product is Worth?
An upcoming TMC webinar sponsored by Gemalto, titled "Monetizing Innovation: How Smart Companies Design the Product Around Price," will discuss a model for successful product monetization and how companies can design their products around price.

Best Practices are Key to Software Monetization in Today's Tech Economy
Organizations that develop and sell software and services should follow a best practices methodology to software monetization to ensure they are gleaning the most value from their offerings for themselves and their customers.

Understanding the Critical Difference Between Software Licensing and Entitlement Management
Any company dealing with third-party applications and software should understand the nuances of software licensing and entitlements, as well as entitlement management and software monetization.

Why Your Business Needs a Software Licensing and Monetization Solution
The digital transformation has begun. Companies and their customers are moving to software-centric solutions and on-demand usage. That calls for an entirely new way of pricing and packaging so the organizations that provide the software can get the best possible return on their product.

Webinar: Servitization for Software Monetization
Learn how software monetization is achieved through servitization in this free webinar.

Gemalto Launches Customizable Channel Partner Portal
Gemalto is introducing a customizable portal that addresses the unique software supply chain needs of its customers. The Enhanced Partner Portal enables companies using the Gemalto Sentinel EMS (Entitlement Management Solution) to customize their channel partner-related business rules to meet their specific requirements.

Why You Need to Learn More about Software Monetization
Intelligent device vendors and software companies need software monetization solutions to help monetize their software and grow their businesses.

The Importance of Knowing your Software Monetization Best Practices Score
Gemalto introduces a new process for understanding your software monetization best practices score/readiness and a lifecycle methodology for licensing, automation and operational efficiency.

LiscensingLive Wrap-up: A Closer Look at Change & the Now Economy
Change is a major part of our current world. So many new technologies and advancements are making it possible to do things we never dreamed possible. With all of these advancements, though, come challenges like keeping things up and running.

Pay-Per-Use in Medical Equipment Forges New Opportunities in Healthcare
Technology has brought significant value to businesses in so many ways over the last few decades. Perhaps nowhere is it more apparent than in the capabilities of the cloud. Access to pay-per-use and pay-per-user models have enabled the smallest of companies to compete on more level playing fields with giants in their industries.

How Medical Manufacturers Can Benefit from the On-Demand Trend
As for preventive maintenance, it can enable medical manufacturers to meld the worlds of single-product sales with recurring revenues. That would involve a company selling a product that has the ability to alert the manufacturer and/or customer when the device is due for maintenance. And, Persky notes, the manufacturer could stipulate that the (revenue-generating) maintenance service can only be provided by its own dedicated technicians.

Licensing Live: It's Time to Embrace Change
It's that time of year again, when Gemalto dedicates time to bringing thought leaders, customers and others in the industry under one roof to listen, network and interact about all the latest in software monetization.

Which Comes First - Product or Price in Software Monetization?
Companies seeking to bring to market a Software-as-a-Service (SaaS) offering or software monetization for embedded solutions within their hardware products stand to benefit from this approach. With the market rapidly moving towards cloud computing, and the Internet of Things and machine-to-machine capabilities gaining ground, the opportunity to leverage a proven strategy in monetization is here. Taking advantage of the right approach ensures revenue and drives the ultimate value.

Software Monetization Solutions Help Hardware Vendors Transition to the Age of IoT
The Internet of Things (IoT) is set to herald in the next age of technology and computing, bringing with it all sorts of advantages and benefits as more devices connect in a myriad of ways. The IoT also poses significant challenges as networks evolve and change out of necessity, in order to handle the influx of traffic.

Cadac Unifies On Premises and Cloud Software Assets Using Gemalto Sentinel
Cadac ultimately replaced its legacy licensing technology within days by building an SDK on top of the Sentinel Cloud SDK to support web-based applications and services. Gemalto's solution helped the company standardize on a single licensing technology for all software products, regardless of whether they reside on premises or in the cloud. The result has been reduced operational costs, an improved customer experience, and massive increases in efficiency, which Cadac has been able to pass along to its customers.

Cloud-Based Software Management and Monetization Offers Major Value
The cloud has afforded businesses all sorts of conveniences and opportunities previously off limits to most. In today's services-driven economy, customers are demanding more value, better service and innovation, and they're not afraid to do their research in order to find it. Businesses are under pressure to deliver that value while boosting revenues, innovating and simultaneously keeping their customers happy.

A Closer Look at Software Monetization
Gemalto also recognized the need to include flexibility in its solutions. Sentinel LDK and Sentinel RMS support a choice between hardware- or software-based protection keys, and the company's cloud-based solution, Sentinel Cloud supports a choice between software- or cloud-based license protection mechanisms.

What is Embedded Licensing?
Embedded licensing is software licensing and entitlement management that protects embedded systems software.

High Tech Manufacturing is Transitioning to a Software-Based Model
Transition to software-based business models will create profits and competitive advantage for tech manufacturers.

Software Monetization: Getting the Technology+People+Process=Performance Process Right the First Time Around
The Holy Grail of any organization is to perform optimally in all aspects of one's business. It raises the question, "what goes into performance optimization?" A formula popularized is Technology+People+Process equals Performance.

Licensing Live! Software Monetization for the NOW Economy
There is little doubt that the world of software monetization, from licensing to entitlement management is in the midst of a critical transformation. It impacts not only software companies and device manufacturers but now also end users as everything is software-centric.

It Really Is All About the Data
It has become one of the major trends of our increasingly connected world. Hardware vendors are in the midst of transforming their businesses from shipping boxes to delivering value-added software and becoming applications and solution providers. The reason is simple. Hardware has become a low-margin commodity, and it has become apparent that the value of these hardware devices will be in the information they transmit. This is true in IoT deployments in particular, where it really is all about the data; real-time or for sophisticated analysis. The driver for this value transformation is in being able to create new services and strengthen relationships with customers.

Using Software Features and Functionality to Differentiate Products
Cloud, virtualization, mobility, and the Internet of Things (IoT) are causing disruptions and transformation. The most important aspect driving transportation is software and that's due to the flexibility software provides in defining features to differentiate products. Regardless of the vertical market but in particular, traditional hardware-based businesses, the next generation value is going to be created and sustained by the software.

The Monetization of the Internet of Things
We are all constantly getting information on how the advent of billions of connected devices is transforming daily life. In fact, Cisco has forecast there will be 50 billion connected devices by 2020, and Gartner is projecting over $300 billion in revenues, just for the suppliers of IoT devices. Within five years, estimates are that one million devices will be brought online every hour.

It's Not Just About Licensing Anymore: Cloud-Based Software Licensing Enhancing Efficiency, Customer Experiences, and Competitiveness
A few weeks ago, I had the privilege of moderating an extremely insightful webinar, Cloud-Based Software Licensing: Enabling Operational Efficiency, Delighted Customers and Sustainable Competitive Advantage. I was joined by Jeff Kaplan Managing Director, THINKstrategies and Jamshed "Jam" Khan, Director of Professional Services, Gemalto, who talked about the reasons why cloud-based software licensing is the path to any organization's future success.

What Adoption of Software Business Models Means for Device Vendors and Software Providers
Here is a question for readers. "Do you believe that next generation value creation and the ability to establish and sustain differentiated competitive advantage is going to be heavily reliant on software?"

Why Cloud-based Software Licensing Can and Should be the Path to Future Success
There can be no disputing that we live in an increasingly always on/always connected world. In this brave new world, software-centricity has become a major, if not the major, driver of not just current value, but sustainable differentiated value. And, on top of this, has been what I have previously characterized as the next phase of the digital era - "The Age of Acceleration." It is an age where the only certainties are change and the speed at which it is increasing.

A 'How To' Guide on Monetizing the Internet of Things
While there is much discussion as to what actually constitutes the Internet of Things (IoT), there can be little doubt that we have entered the on-ramp to a ubiquitously connected "smart" or "smarter" world. It is one where the combination of literally billions of network-aware devices in combination with Big Data and sophisticated analytics will transform almost every aspect of how we leverage software and the information it generates, to improve our personal lives and professional competitive postures. Indeed, industry experts have boldly predicted that the impact of the coming era of IoT will have as great if not a greater impact than the Internet itself.

Transformation into a Software Company is Challenging, But Crucial
The well-documented facts are that market-leading hardware manufacturers who have transformed into software businesses are out-performing their competitors. In short, thanks to the moves by leading-edge companies, initiated by the rise of the cloud and Software as a Service, we are in the midst of a profound paradigm shift as companies look to capitalize on the move to subscription and usage-based billing. Business models are changing and touching all aspects of the way in which vendors package and price their solutions and customers consume software-based services.

Software Monetization Solutions and Pricing Flexibility-Perfect Together
For creators of software, licensing and entitlement management of their intellectual property (IP), aka "Software Monetization", along with its protection from abuse, is how they financially optimize their work. However, optimization is now so much more than software sales, renewals, upgrades and compliance enforcement. It is about finding the price "sweet spot" that compels users to want more.

Insights on Making and Keeping Customers Happy
The reason this is a win/win is that Gemalto solutions allow software providers to protect their intellectual property, better package and price their products and gain a good handle on compliance. Gemalto's software monetization tools also give your customer's detailed insights into what they use, who uses it, how often and a host of other important information. This enables customers to pay only for what they use, and gives them great negotiating capabilities.

Viavi Leverages Licensing for Transformation from Hardware to Software
The company's roots date back to the 1980s with their emergence as a major supplier of optical fiber and a myriad of other hardware-based solutions. As a result of dynamic organic growth and multiple acquisitions, the company needed an agile IT environment. Indeed, as more and more of the company's value-added revenue and profits are shifting toward software driven and virtual solutions.

Agile Monetization Strategies and Technologies Can Future-proof Your Business
The answer to the question posed above is that in The Age of Acceleration, companies that embrace change "rethink" and leverage new Software monetization solutions will maximize their opportunities, increase their revenue, and reduce costs all while creating loyal customers for life.

Cisco's View on Software Monetization Transformation- It's Not Just About Licensing Anymore
Software licensing in the days when software was delivered via physical media, On-Premise, was rather simple compared to today. Fulfillment, as those of us of a certain age will remember, was about opening a box, popping a disk into our PC, registering with the vendor, and then you were up and running. Onetime fee- for a lifetime!

Trimble Navigates to Success Leveraging Next Gen Licensing and Entitlement Management
Whether you know it or not, GPS technology pioneer Trimble has been an integral part of your personal and professional life for several years. Regardless of where it sits in various solutions and ecosystems, all of our reliance on the company's hardware and increasingly software-based solutions is likely to increase as we move faster and faster into an Internet of Things (IoT) that is software-centric in all aspects.

LicensingLive! Gemalto's Sentinel Software Monetization Solutions Are Integral for Stryker Business Transformation
Stryker is one of the world's foremost medical technology companies offering a diverse array of innovative products and services in Orthopaedics, Medical, Surgical, Neurotechnology and Spine that help improve patient and hospital outcomes. And, like leading edge companies in the healthcare device industry, Stryker solutions are increasingly software-centric.

Positioning to Fully Leverage the Software Subscription Market
The numerous predictions by industry experts in virtually every vertical market about the "Big" trends impacting how businesses will conduct themselves in 2016 are now public record. Realities are that thanks to the accelerating pace of technology innovation and adoption, companies are going to be disrupted or disruptors. And, what is unmistakable is there are several trends that make everyone's lists. Call them the usual suspects: mobility, cloud, virtualization, globalization and application proliferation. There are two others that stand out as well where there is a consensus of opinion:

Sentinel EMS Delivers Enhanced Customer Experience and Satisfaction for HP
Dealing with large technology vendors often means dealing with thousands of SKUs and myriad software licenses in need of entitlement. As I'm sure you're painfully aware, getting up and running under these circumstances can be a confusing and complex process. But you're not alone in your frustration: large tech companies are faced with their own set of user experience and customer satisfaction challenges.

Gemalto Research says ISVs Need to Adopt Enterprise User Demands
There is little doubt that we are in the midst of a true paradigm shift when it comes to the ways in which, in an increasingly software-centric and driven world, software is created, protected, delivered and monetized. Independent Software Vendors (ISVs) to be successful need to adapt to changing customer expectations and requirements and transform the manner in which they deliver, track, protect and monetize software licenses and entitlements.

Licensing Live! The Present and Future of Software Monetization
Every year, I mark my calendar for Gemalto's (formerly SafeNet's) Licensing Live! event. There are plenty of reasons for doing so, not least because I have the pleasure of being in the company of so many thought leaders all under one roof. Licensing Live! offers a unique opportunity to listen, network, and interact with subject matter experts, industry analysts, software executives, ecosystem partners, as well as Gemalto's software monetization customers.

Why Software Monetization is so Relevant Today
There is never a bad time to think up ways of making more money. This is equally true whether you're introducing new products and value-added services, or maintaining revenue from current or legacy products. At a high level, the goal of software monetization is to optimize all opportunities and revenue streams.

Software Monetization and the Internet of Things (IoT)
Whether you call it the Internet of Things (IoT) or the Internet of Everything (IoE), there is little doubt that we are moving toward a connected world where software-controlled sensors are poised to transform the ways in which we work and go about our personal lives. In high-tech, we are always looking for the Next Big Thing and clearly IoT is at or near the very top of the list.

Software Licensing: The Benefits of Going Keyless
Remember the days when software came on a disk and you had to enter a license key to activate it? Not only that, you also had to store the license information somewhere safe, in case you ever needed to reinstall the software. Although this was made a little easier when software delivery went online, keeping track of license keys still poses a challenge today.

12 Ways to Turn Licensing Challenges into Software Monetization Opportunities
In my profession, it's not uncommon to get requests to write book reviews. In fact, there are days when I believe that becoming a full-time reviewer wouldn't be such a bad thing-except, as the saying goes, you have to kiss a lot of frogs before you find your prince! Having said that, sometimes you come across a subject so compelling, that exploring it in detail becomes a labor of love.

Transforming Your Business in the Digital Economy
It's no secret that the Internet of Things (IoT) is changing "E"verything in business at an accelerated pace. Businesses are in disruption and transformation mode-all at the same time. This represents both a huge challenge and a huge opportunity.

Securing the Internet of Things: Protection = Monetization
Depending on which analyst study you read, within the next five years, the number of Internet of Things (IoT) devices will grow upwards of tenfold. In fact, many believe that based on the proliferation of IoT and Machine to Machine (M2M) deployments - from connected cars, video surveillance, mobile payments, and wearable medical devices - the estimates may be conservative.

'Mobile Is Eating the World' and for Software Monetization That's a Good Thing
A recent blog by Philip Zhu, Product Manager at Gemalto (formerly SafeNet) intrigued me when I read the title "Mobile is Eating the World." Of course as a software monetization subject matter expert, I wondered, is that a good or a bad thing?

Orange Business Services and Gemalto Partner on Secure Access to Cloud-based Apps
We are reminded daily of the sophistication of those with malicious intent, and the frequency with which they attack, creating an increasingly risky online world. It has made the already difficult and stressful job of protecting data, both at rest and on the move, extremely complicated. It is why online security solutions are flourishing and the area is a hotbed of innovation.

What's New in Entitlement Management?
It has been roughly six months since the last Gemalto (formerly SafeNet) Licensing Live! event, and given how fast the world of software licensing and entitlement management changes, now seems like a good time to check in with Julie Armstrong, Director of Product Management.

Getting Executive Buy-In for a Software Monetization Solution
In today's business environment, where tight budgets are the rule and the competition for resources is fierce, how do you secure executive buy-in for a software monetization solution? I ask this question because I recently read an insightful blog by Shlomo Weiss, Senior Vice President and General Manager, Software Monetization at Gemalto (formerly SafeNet). Weiss chooses Aesop's fable The Grasshopper and the Ant to illustrate his point: "Beware of winter before it comes." Put another way, good things happen to those who plan!

Creating Great Software Licensing Experiences One Portal at a Time
Here are two interesting questions for salespeople and operations: Wouldn't it be great to improve the operational delivery and servicing of software while making it a great user experience? How can you optimize resources and the costs associated with processing licenses by off-loading the delivery with a well-designed licensing portal for customer self-service?

12 Ways to Turn Licensing Challenges into Business Opportunities
There is little doubt that we live in what I have characterized as "The Age of Acceleration." In this new age the only constants are change and the increase in speed at which this change occurs. In technology this means that software is driving the pace of innovation and at the same time causing disruption to existing business models. This is even truer as the world becomes more mobile, more virtualized and software as a service is the norm.

Medical Device Software Monetization and IP Protection
In the Internet of Things (IoT) era, few industries will be impacted more by the challenges, complexities and opportunities than the medical device sector. The combination of technological innovation, global network connectivity and global vs. regional security, along with the growth in embedded intelligence in devices, is driving an unprecedented transformation in healthcare. We are in the early stages of a new software revolution.

Gemalto LDK is Now on LabVIEW Tools Network
Several months ago, when Amsterdam-based digital security giant Gemalto purchased U.S. security firm SafeNet, there was speculation as to how the company would take advantage of its acquisition. It did so by focusing its efforts on optimizing SafeNet's strong software monetization portfolio and leadership in the rapidly evolving, and increasingly important, software licensing and entitlement management market.

The Challenges and Opportunities of Growing into a Software Monetization Market Leader
As any entrepreneur or executive of a small company knows, turning the aspirations of being a market newcomer into the realities of being a large and profitable enterprise is no easy task. In fact, the percentage of start-ups and SMBs that find their way to establishing a track record and reputation as not just market innovators but thought and market leaders is extremely small. This leads to the question, "how can your company beat the odds?"

Software Monetization in the Embedded and Internet of Things (IoT) Markets
There are few hotter topics in the field of Information and Communications Technology (ICT) than the transformative ability to embed network connectivity in all of the personal and professional devices we rely on, and the closely associated impact that this connectivity will have on what is popularly characterized as the Internet of Things (IoT).

Gemalto Releases 2014 Breach Level Index Findings-Good Year for Cybercriminals
Unfortunately, as if we needed confirmation that cybercriminals had a very prosperous year in 2014, digital security solutions provider Amsterdam-based Gemalto is out with the results of its 2014 Breach Level Index and it paints a disturbing picture.

Top 5 Things to Look for in Software Monetization for 2015
In looking back over the past year in Software Monetization, it has been one that can best be characterized as transformative. For Independent Software Vendors (ISVs) this was a year of increased recognition that the old ways of doing business were not going to be sufficient for success. In fact, as a result of the perfect storm of the cloud, security, mobility and compliance and the need for speed in creating and delivering not just new products but new services based on new business models, increasingly it meant understanding the urgency of moving to solutions in two important ways.

SafeNet in Gartner Leaders Quadrant for User Authentication for Fourth Consecutive Year
There is no denying the impact that the Gartner Group and its influential Magic Quadrants for various verticals have on markets. Let's face it, that position in the upper right and corner (the closer to where the two edges meet the better) LEADER's quadrant is highly coveted. In fact, in the spirit of last week's incredibly popular televised revival of the musical Peter Pan and one of its most memorable songs, justifiably landing in the prime position is reason to sing, "I've gotta to crow!"

SafeNet Introduces Encryption-as-a-Service
It is no secret that ever since the cloud became the place to move that its security capabilities have been questioned, and many say have posed an obstacle to even faster migration of enterprise functionality to the cloud. While the skepticism seems unjustified since it can be argued as well as demonstrated that in many ways the cloud is actually safer than many legacy on-premise systems, this is not to say said concerns are totally unjustified. They are not.

Licensing and Entitlement Management: Securing and Optimizing the Internet of Things
There can be little doubt that we have entered what I have described as "The Age of Awareness." It will be an era where literally "E"verything, including the clothes we wear, will have either embedded sensors or attached ones of all shapes, sizes and capabilities. It has been characterized more commonly as the coming era of the Internet of Things (IoT). The repercussions of this connected world will be profound.

Internet of Things Changes 'E'verything when it comes to Software Licensing
A big buzz at SafeNet's recent Licensing Live! event was how in a world where literally "E"verything is digital and connected, from the devices we personally use to all aspects of logistics and manufacturing to even the clothes we wear, how software will be central to turning raw data into actionable insights. And, while there is no disputing the trend to the Internet-of-Things (IoT) era, where we are ushering in being software-centric, there remains a host of questions as to how all of that software will be monetized in a connected world.

SafeNet's Five Lessons Learned about Data Security
It may seem like a bit of a reach given the focus of this channel on software monetization, but a big part of licensing and entitlement management is protecting the integrity of the data whether it is on the move or stored. This is true in regards to passwords for accessing data and all aspects of compliance including proper use/abuse of licenses and transactional information regarding such things as renewals and upgrades. In short, security matters as part of a monetization solution.

SafeNet Research and Ponemon Institute Find IT is Losing the Battle on Cloud Security
With Halloween approaching things tend to take on a spooky flavor. Such is unfortunately the case as it turns out when it comes to IT's efforts to deal with security issues relating to the cloud, according to new research security solutions provider SafeNet commissioned by the Ponemon Institute. The study, titled "The Challenges of Cloud Information Governance: A Global Data Security Study," surveyed more than 1800 IT and IT security professionals worldwide, and if are an IT professional you should be a bit spooked by the findings.

Licensing Live! Makes the Case for Licensing Agility Now
I consider myself fortunate. I have the opportunity to experience in-person many of the tech industries' major (aka "important") and illuminating events. Interestingly, being major and being insightful and thought-provoking are by no means mutually inclusive. Indeed, you never know at what venue you will see something, hear something or meet somebody who literally provides new and valuable perspectives on the dynamic space we work in.

Protect Against Data Breaches? Not Likely, Say SafeNet Survey Respondents
For those of us who shop online-and in ever-increasing numbers, that describes a large portion of us-a new study from SafeNet, Inc. should have stomachs dropping somewhere near the floor. We've all seen data breaches in one store or another, especially lately, but the news from SafeNet suggests that online shopping might not be as safe as some would hope.

IoT and the Impact of Software Monetization
The Internet of Things (IoT) is about a whole lot more than things. It is about people, processes and new services. And, it is about all of what I like to describe as the "Infostructure", i.e., networks and software that enable it to not just monitor stuff but create value. In fact, it might just be that the biggest opportunity of IoT is software monetization.

Software Monetization and the Cloud - Compliance is Key
There are two very hot topics in the areas of software security and software monetization and they happen to use the same terminology even if they do not apply precisely to the same things. The terms are "visibility' and "compliance."

Meeting Software Licensing and Entitlement Management Back Office Integration Challenges
It's no secret that independent software vendors (ISVs) of all sizes are in the midst of an unprecedented change affecting almost every aspect of how they create, deliver, track, protect and monetize the value of their intellectual property. The impact of this sweeping change is forcing the creation of new ways to package/bundle software and innovative business models in addition to establishing dynamic relationships between ecosystem partners/vendors and their customers. It's a brave new world.

Gemalto to Acquire SafeNet as Security Industry Becomes Latest Active M&A Sector
This has been by all accounts a very active year for merger and acquisitions (M&A) across almost every sector of the information and communications technology (ICT) industries. As large players look to fill in strategic gaps in their portfolios and as the trend of enterprises of all sizes seeking shorter lists of trusted vendors accelerates, there is little doubt that more M&A is on the way.

Licensing Live! 2014-Software Monetization in an Always On/All-ways Connected World
All of the ramifications, challenges and opportunities related to licensing, are the topics of this year's SafeNet's Licensing Live! 2014. The annual free software monetization event is being held October 21-22 in Cupertino, Calif., at the Cypress Hotel. I am sure you are going to not only mark your calendars, but already want to make your reservations.

Cloud Virtualization Licensing and Entitlement-Getting Out of the Bind
I recently had the opportunity to discuss the impacts of virtualization and cloud on software monetization with Todd Steel, director of product management at SafeNet, to get his insights on the rapidly changing world of software monetization.

Helping ISVs Monetize Software Through Flexible Licensing and Entitlement Management
Shlomo Weiss, General Manager, Software Monetization at SafeNet, in an interview with IT Europa Editor John Garratt, at the recent at the Cloud World Forum in London, had some interesting things to say about software monetization and how enhanced licensing and entitlement management is rapidly reshaping the software business from both vendor and user perspectives.

Eleven Big Software Licensing and Monetization Trends
From greater visibility of customer behavior to enhanced security to the move to subscription models, independent software vendors are being confronted with an explosion of risks to their businesses if they cannot adapt to changes.

Challenges ISVs Face Adopting to Next Generation Enterprise Software
It is a rare pleasure that I get to speak with true industry influencers regarding major industry trends. And, when it comes to enterprise software, there are few people who command more respect than R. "Ray" Wang, principal analyst and CEO of Constellation Research.

How Licensing is Transforming Software Packaging into a Win-Win for ISVS and Customers
The world of independent software vendors (ISVs) continues to adopt/be transformed by the increased software-centricity of "E"verything and the use of the cloud for all aspects of software delivery, security, monetization and license entitlement management, including the critical area of compliance. While much of the focus has been on how ISV intellectual property is now delivered, tracked and consumed by end customers, a little appreciated part of the transformation it is creating, is in the key area of software packaging. What is happening is not just disruptive, but could be characterized as a virtual revolution.

SafeNet Introduces 'All-in-One' Software Licensing Solution for Cloud Services and On-Premises Applications
As we all know from our personal and professional experience, the way in which software is packaged, purchased and paid for is in the midst of a major transformation. In fact, realities are that software users are increasingly looking for licensing models that customize software to meet their needs, and they're increasingly demanding usage-based licensing. The attraction is compelling, you get and pay for only what you need whether the applications relied on are cloud-based or on-premise.

Embedded Licensing via 'Apps on Chip' is Path to Improved Software Monetization
No matter where one looks across the broad expanse of the Information and Communications Technology (ICT) landscape, there is one immutable conclusion that can be drawn: The shift from value being heavily part of software to it being increasingly recognized that the embedded software on systems is where current and future value can be monetized is accelerating.

SafeNet Partners to Expand Software Monetization Ecosystem Safety Net
In an increasingly software-centric world, and one that is becoming more cloud-centric as well in terms of how software is delivered, monitored (for things like updates, upgrades, renewals and compliance) and ultimately how it is monetized and protected, no single vendor has the solution.

Software Licensing: Many Stakeholders, No Clear "Owner"
There can be little doubt that the business of software licensing is in the midst of what can be described as a radical transformation. The days of Independent Software Vendors (ISVs) shipping disks are long gone. The need for speed to market and in the market, along with the use of online capabilities for things like upgrades, renewals, compliance and much more, have placed a premium on having a more flexible and fast approach to the entire software licensing and entitlement management life-cycle.

For Software Monetization it is all about Out-of-the-Box Thinking
For frequent readers of this channel, you are aware that occasionally when I author postings I like to do a little tweaking of the headline to keep you interested in reading every last word. Well there is more than a little double entendre in the above headline since obviously as the world goes software-centric, monetization even in the embedded area is no longer about a tight linkage with the box. Plus, the person I turned to for insights on the subject was THINKstrategies, Managing Director Jeff Kaplan.

SafeNet Takes the Pain out of Managing Multiple Licensing Technologies when ISVs Merge
Ever wonder about what happens with licensing when Independent Software Vendors (ISVs) merge? In an increasingly software-centric world where managing the software that delivers an ISVs' intellectual property is critical because it touches almost every aspect of business operations, this is not a trivial matter. It leads to the obvious question, "How does an ISV handle multiple licensing solutions in the event of a merger or acquisition?"

How to Manage Software Upgrades for Optimal Monetization
One of the biggest challenges facing Independent Software Vendors (ISVs) is how to efficiently and effectively monetize their intellectual property when they are upgrading their existing software. This has always been a complicated issue on a variety of fronts including pricing, tracking and compliance just to name a few. The good news is help is now available.

Improving Monetization of Embedded Software
It is an evolution that has taken on revolutionary characteristics. Over the last several years the pace at which the value of hardware is shifting more and more from the physical components to the software running the devices and the speed at which this is happening is accelerating. This has made the protection and flexible control of embedded software, an IT priority.

Licensing Solutions in Virtual Environments
Driving this evolution in software licensing is the move by enterprise IT to virtualize and automate many of their mission critical activities including license management in this new environment. That said; virtualization is not new. Since its infancy less than a decade ago, virtualized servers are already being launched by most organizations, and they are looking to virtualize even further. However, while network virtualization helps enterprises reduce costs, it also poses a challenge for ISVs who have traditionally relied on the ability to bind licenses to something physical in order to control access to their software.

Is Your Software Protection Meeting Your Monetization Needs?
As independent software vendors (ISVs) struggle with all of the changes that are rapidly altering almost every aspect of the way in which they do business, of top concern is whether the protection of their intellectual property (IP) is optimized for the realities monetizing their efforts. SafeNet's Rana Gupta recently wrote an insightful blog post on this subject.

SafeNet Takes Complexity and Risk out of Software Licensing
Software licensing has never been easy, but in this world where IT shops must manage on-premise installations, cloud applications and mobile and thin client access, it is a whole lot tougher.

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