Software Monetization Featured Article

Why You Need to Learn More about Software Monetization

November 28, 2016

The world is moving to the cloud and software, and it’s moving fast. More connected devices are populating our world. And security is of paramount importance. Amid all this change and growing requirements, businesses are working to run as lean as possible so they can lower their risks and maximize their profits while better engaging their customers.

To address all of the above, intelligent device vendors and software companies need software monetization solutions to help monetize their software and grow their businesses. These solutions can allow for automation of marketing and sales for greater accuracy and reduced costs; empower end users to use online self-service to lower customer support costs; protect intellectual property; and support centralized activation and provisioning of software.

As TMC’s Rich Tehrani (News - Alert) noted in a recent article, cloud-based communications and connected licensing allow for business models based on a pay-per-use and subscription basis. That, he added, allows things to be done on the fly, expands the market of a business, and enables customers to consume software according to their own preferences.

“You can generate significantly more revenue if you can correctly price services with a low barrier and offer additional pricing points which exude ‘must have’ value,” Tehrani added.

Enabling companies to activate and provision software applications – whether they live on the cloud or on premises – is also a very helpful capability. It lowers costs, allows for faster time to market, and can improve the customer experience.

To learn more about all of the above, join me, Gemalto’s (News - Alert) Jam Khan, and THINKstrategies’ Jeff Kaplan for the upcoming webinar “A Scorecard for Optimizing Your Software Licensing and Monetization Operations”. The event is scheduled for Thursday, Dec. 15 at 9 a.m. Pacific/12 p.m. Eastern time.

Khan is director of professional services for the software monetization division of Gemalto. Kaplan is managing director of on-demand strategic consulting services firm THINKstrategies.

Edited by Stefania Viscusi