Software Monetization Featured Article

Software Monetization: Do You Know How Much Your Product is Worth?

January 09, 2017

Product design and sales are both exciting and important tasks for any company that’s looking to succeed in this ultra-competitive economy. It seems pretty black and white. You come up with a cool idea, think about how you can get it to be made into an actual product and then you sell it and hope consumers are as excited about the product as you are. But there is so much more to it.

Smart companies that are spending more budget money on the planning phases and creating products that meet a market’s needs are seeing more success than those who are flying blindly, hoping someone wants to buy their product. Thanks to tools like software monetization software it has become possible to develop products that better meet consumer needs and that are priced more intelligently.

For software developers and hardware engineers and product managers, software monetization offers the tools to understand what customer segmentations are willing to pay and how a new packaging approach, for example, could influence pricing.

This will be the topic of discussion during an upcoming TMC (News - Alert) webinar sponsored by Gemalto, titled “Monetizing Innovation: How Smart Companies Design the Product Around Price,” happening Wed., Jan. 18 at 1p.m. EST.

The webinar will feature consulting firm Simon-Kucher & Partners, a global consulting firm that has developed software monetization principles.  The company’s own Madhavan Ramanujam, a monetization and pricing expert, will talk with attendees about the model for successful monetization and how companies can design their products around price.


Edited by Alicia Young