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Software Monetization Featured Article

Constellation Founder to Keynote LicensingLive! 2018

October 12, 2018

Customers today expect faster service, more flexible solutions, and pay-as-you-go pricing. So businesses are working to become more agile, iterate their solutions quickly to address market forces, and design packages that appeal to customers.




And one of the trends that is both creating these new demands and allowing organizations to respond to them is the move from hardware-based to software-based solutions. Whether a company is selling an all-software solution, or the solution employs hardware but is primarily software-driven, organizations now understand the benefits of software-centric offerings.

But implementing functionality in software is only part of the picture. Organizations that offer solutions in the form of software also need to be able to control who gets access to that software when, be able to track software usage so they can bill for it appropriately, and understand how it’s being used so they can design better solutions and packages for the future.

That calls for software licensing and monetization platforms. And Gemalto (News - Alert) is a leading provider in that space.

At LicensingLive! 2018, Gemalto, industry experts and software executives will be discussing the benefits of on-demand and subscription-based solutions. They’ll offer insight on the difference between pricing and licensing. They’ll talk about how software-centric solutions and effective licensing and monetization strategies can make for better customer experiences. They’ll touch on the adoption status of subscription services and the role of such models in business transformation. And Ray Wang of Constellation Research Inc. will present on “Why Software License Management Is At the Heart of Monetizing Your Digital Business.”

Analyst Wang is chairman and founder of Constellation Research. He advises Global 2000 companies on business strategy and technology selection. He writes the “A Software Insider’s Point of View” blog. And he’s regularly quoted by Bloomberg (News - Alert), Forbes, Harvard Business Review, The Wall Street Journal, and other media outlets.

LicensingLive! 2018 will bring together more than 200 enterprise software professionals. This event will take place Nov. 12-13 in San Jose.

Other speakers will include:




Edited by Maurice Nagle