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Software Monetization Featured Article

Bloom to Explain Differences in Pricing and Licensing at LicensingLive! 2018

November 09, 2018

On Monday at LicensingLive! 2018 attendees will learn how a well-orchestrated software licensing solution can help them grow their businesses, gain new opportunities and future proof their businesses.




The gathering will attract more than 200 enterprise software professionals and executives to the Marriott San Jose Downtown.  The program on Nov. 12-13 features Joshua Bloom, partner at Simon Kucher & Parthers.  Josh is the global head of software, internet, and his presentation focuses on  “Getting the Competitive Advantage by Understanding the Difference between Pricing and Licensing.”  During his talk, Josh will address how successful companies can create simple licensing model choices while maintaining pricing flexibility.

Brendan O’Brien, chief innovation officer and a co-founder at Aria Systems and in his presentation he discusses how led led by companies like Netflix, Roku, Adobe, and Amazon Web Services (News - Alert), there’s been a massive adoption across virtually all industries of subscription and recurring monetization models.

Ray Wang of Constellation Research Inc. is also on the LicensingLive! 2018 speaker lineup. Ray will present on “Why Software License Management Is At the Heart of Monetizing Your Digital Business.”

Analyst Ray Wang is chairman and founder of Constellation Research. He's also the author of the popular business strategy and technology  blog "A Software Insider’s Point of View". With viewership in the 10's of millions of page views a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations.  Ray is a favorite of Silicon Valley software executives and a popular speaker at LicensingLive!

To most popular and important presentations at LicensingLive come from Gemalto’s (News - Alert) Sentinel ® solutions valued customers. This year, you will hear from:

Chris Humphrey and TJ Adams of QSC, which provides audio, video, and control products, will also speak at LicensingLive! 2018 about  Driving Disruption and Transformation to Deliver Customer Value. Humphrey is QSC’s vice president of marketing. Adams is the company’s senior director of product line management and during their talk they will focus on how audio visual communications and collaboration solutions they provide are transforming to a software- centric model. The QSC executives will talk about their own personal experience detailing how they developed their vision, adapted their strategy to overcome internal and external hurdles to embrace new opportunities for growth.

Dana Whitmore, software supply chain strategy team leader at HPE and in her presentation she will share her “secret sauce” for delighted customers and how to achieve and maintain high rating for customer satisfaction.

Patty Cavers, Director Enterprise Applications at Aviat Networks presentation will review Aviat’s (News - Alert) journey to automate and simplify software licensing for our customers. The session will review requirements, decisions made, and current status on the path towards a fully automated software licensing platform for Aviat’s new products.  A must for anyone trying to decide to build their own licensing solution or buy one that is commercially available.

Liam Kiely, VP Technology and Strategy, Extreme Networks will provide a roadmap you can use as soon as you get back to work for your licensing transformation.  Liam states that one of the biggest mistakes in a licensing transformation project is to treat it as a technology project. It should be treated as a transformative program with the highest levels of executive buy-in. Liam Kiely, will talk about how their own licensing program and what it took to get the executive sponsorship it deserved.


Get the Most Value from your Software in 2019 is the theme for LicesningLive! 2018.  Shlomo Weiss, Senior  Vice President at Gemalto’s  Software Monetization division kicks off the 13th with the keynote presentation where he will show software and hardware companies how to generate value from their software and  in their offerings. Shlomo will present  methods for creating value, including examples of how companies from various industries are approaching it.

If you are a

  • Business leaders who want to gain a competitive edge and explore uncharted business opportunities.
  • Product Managers and Executives looking for new ways to package and price their products for revenue growth.
  • Executives ready to embrace the central role of software licensing in Product Leadership, Operational Excellence and in strengthening relationships with their Customers.

You should attend LicensingLive! 2018.

Only a few days left to register!

Who will this year’s motivational speaker be?

Past LicensingLive! mystery motivational speakers have been; Steve Garvey, Terrell Owens (TO) Artist Phil Hansen and Matt Antoine. 2014 Olympic skeleton bronze medalist recently retiring from Team USA’s skeleton team sliding competitions. Who can ever forget his most moving presentation at the end of LicensingLive! 2014.

You can find out today by visiting Licensinglive.com




Edited by Maurice Nagle