Software Monetization Featured Article
It's here! Software Licensing Operational Challenges that Hinder Growth
Let’s explore key software licensing operational challenges that if not addressed will hinder growth.
New complexities introduced in digital transformation from service on Demand, and a great user experience is expected. Companies can see immediate benefits when tackling manual software licensing operation processes that hinder growth and convert them into opportunities to deliver value to their customers.
In most cases when a customer wants to speak to you- they call customer support. In fact, most customers would prefer to help themselves at your customer portal.-
As Sreedhar Tatavarthi, Thales Group, Director of Product Management explained, "Ideally, licensing should stay in the background and out of everyone’s way. The best licensing is the licensing that the end-user is not even aware of."
This recently published brief by Sentinel (r) Solutions talks about the importance of eliminating manual processes, simplifying, , consolidating and standardizing license management and enforcement operation with a single management system.
Don’t go down the trap of bolting on functionality to existing systems not designed to license, protect and deliver your software.
Learn more about software licensing challenges that hinder growth.
Infographic: The top ways manual licensing damages the software supply chain
Edited by Maurice Nagle