Software Monetization Featured Articles

Automating the Software Supply Chain Drives Operational Efficiency - Thales Group is proof!
Automation is not new, as alleviating human error or tedious and time consuming processes has long been a goal for organizations around the globe. As industry plunges into the digital age, it's time to take a look at automating the software supply chain.

Extreme Networks D livers Customer-driven Networking Solutions with Sentinel
Networking powerhouse Extreme Networks is taking advantage of Gemalto's Sentinel solutions to transform its business model from a hardware-centric to a software-centric focus.

HPE Discusses Impact of Automating the Software Supply chain with Software License Management as the First Step in Increasing Customer Satisfaction
Listen to your customers! Take feedback constructively to build long term, loyal partner and customer relationships. When customers speak, you should listen. If you don't the only ones that will be happy is your competition.

QSC: From Rock and Roll Hardware to a Software Driven Business
Recently, hardware turned software vendor QSC experienced the evolution of software licensing from protecting your intellectual property to delivering customer value.

Thales Finalizes Gemalto Acquisition
This week, Thales completed the acquisition of Gemalto. The nearly $5.4 billion dollar transaction results in a market leading security titan, offering biometrics and other digital identity and security technologies to critical infrastructure providers. Gemalto will now be the cloud protection and licensing division of Thales led by Sebastien Cano, SVP.

Viavi Solutions Selects Gemalto for Software Licensing Management
Viavi Solution touts global leadership in communications test and measurement and optical technologies. Embracing the SaaSy reality of today, Viavi ventured into a phase of software license management system transformation, and recently Global Software Licensing Engineer Bob Irvine offered insight into what the change provides.

Software License Management Keys
Software license management entails three key tenants, centralization, automation and end-user enablement.

Give Customers What They Want
Meeting the demands of modern customers starts with understanding your product through their eyes - what they like, what they dislike and general thoughts on the product TODAY. The user experience is central to this feedback cycle. Develop a user-friendly interface. Put together attractive feature packages and flexible billing models, for instance.

Software Vendors Don't Overlook UX in Monetization Efforts
For businesses of all kinds, the customer experience is paramount. For software solution providers, the customer experience extends from the incubation lab to final deployment, with the user experience (UX) being a prominent focus - at least it should be.

Sentinel Up Shrinks Cost While Skyrocketing Satisfaction
A vendor that develops lighting measurement applications for industries including commercial lighting, automotive and aerospace provides customers with quarterly software updates. And, until recently, this process was managed manually.

Keeping Customers Informed to Grow Revenue
Communication is key in business. Whether we're talking about the Monday conference call with the sales team or educating customers on product updates and patches, exceptional communication can result in your bottom line results. In our software-driven, SaaStastic reality, keeping customers informed is a great way to generate revenue.

Getting Down to Specifics with Software Monetization
Software companies today are putting an emphasis on monetizing their software by introducing new ways to generate revenue by providing their customers with a portfolio of packaging manage and deliver their products. Because no two companies are the same, no two monetization strategies will be the same. Where to start?

LicensingLive! Speakers Offer Advice on Adopting, Optimizing Subscription Models
If you're considering or are in the midst of shifting to a subscription licensing model, you'll want to have some flexible offerings, ensure company alignment around this new strategy, and make sure your business systems can support subscription-based selling and delivery.

LicensingLive! Speaker Roll Emphasizes 'The Power of Decision'
In an effort to help businesses decide to embrace change, Gemalto hosted ultra athlete Roll at its recent LicensingLive! event. There Roll emphasized "the power of decision" and told the story of how he transformed himself from an overweight, middle-aged alcoholic into an elite athlete, vegan, and best-selling author.

How to Sell Your Software Licensing Effort
Software licensing is key to business transformation. But for new licensing strategy to succeed, you need to demonstrate to the board and C suite how it ties in with their goals and you plan to execute on it.

Software Licensing Efforts Should Begin With Identifying Value Goals
Businesses should clearly define the primary value of their software licensing efforts and every step they need to take to execute on those strategies.

Bloom to Explain Differences in Pricing and Licensing at LicensingLive! 2018
Joshua Bloom of Simon-Kucher & Partners will be at Gemalto's LicensingLive! 2018 next week discussing how businesses can gain competitive advantage by understanding the difference between pricing and licensing.

Learn How Licensing-as-a-Service Can Ensure BC, Reduce Risk
LicensingLive! 2018 is next month. So if you're interested in learning how software licensing and monetization can enable digital transformation and help your company address operational challenges, reduce costs, and increase revenue and customer satisfaction, there's still time to make plans to attend.

QSC to Present at LicensingLive! 2018
LicensingLive! 2018 is just around the corner. Chris Humphrey and TJ Adams of QSC are among the features speakers.

Aria Systems to Share Software Licensing Insight
Taking place November 12-13 LicensingLive! 2018 boasts a business experience center, product showcase and brings together hundreds of enterprise software professionals, but I'd like to spotlight a speaking session. Chief Innovation Officer and Co-founder of Aria Systems, Brendon O'Brien is presenting, "The Subscription Wave is becoming the Subscription Tsunami."

Constellation Founder to Keynote LicensingLive! 2018
At LicensingLive! 2018, Ray Wang of Constellation Research Inc. will explain "Why Software License Management Is At the Heart of Monetizing Your Digital Business."

Gemalto Emphasizes Importance of Software Monetization
At Licensing Live! Gemalto will be discussing more about the role of software licensing and monetization in enabling solution providers to secure and gain the greatest financial benefits from their software-based offerings.

Software License Management Addresses Complexity, Software Security
Software licensing, management, and monetization platforms can address on-demand business model complexity and software security challenges.

Driving Business Continuity, Customer Intelligence and Growth Via Automatic Software Distribution
An upcoming event, "Automatic Software Distribution is Vital for Business Continuity, Customer Intelligence and Growth", will deliver vendors insight into an industry leading software management solution.

Licensing Management Address New Challenges in Increasing Revenue and Assuring Business Continuity
Software licensing management can help companies adapt to support new subscription- and usage-based models while keeping control of their products and revenues.

Gemalto Unveils Sentinel Up for Software Vendors to Automatically Update Their Products Easily
Gemalto unveiled Sentinel Up, a solution set to aid software vendors and device manufacturers with delivering critical software updates, increased insight into install base and provides in-app notifications. Sentinel Up makes software management easy. It just takes "one click."

Subscription Model Questions? Here are Answers...
Digital transformation is driving wholesale change. The idea of the IoT is becoming reality. Mark Andreesen's software-defined declaration is coming to fruition. Business is cloud-powered, SaaS supported and data-driven. One major area of change is the subscription based model, which is causing questions. Fret not, for there are answers to usher you through software monetization seas of the modern age.

What You Need to Make XaaS Work
Businesses in many verticals need new tools and systems to provide authorization, intellectual property protection, tracking and billing, and more to support their new subscription- and usage-based business models.

How to Approach Software Licensing in a Fully Virtualized 5G Environment
5G will usher in a new era of virtualization. And while that will open the door for some great new opportunities, it will also create challenges.

Casio Deploys Gemalto EMS & RMS with Real Results
From developing the world's personal calculator to enabling a new era in education, Casio possesses a rich history in technology. As the consumer electronics company continues efforts to lead the technology push in the classroom, Casio turned to a trusted partner to further take advantage of the growing prevalence of technology in education.

Gemalto's Liepert to Present on NFV
Gemalto will be at NFV & Zero Touch World Congress this week in San Jose talking about the important trend of network function virtualization. Join Martin Liepert. Gemalto's Software Architect for the session "Trends in the Network Function Virtualization Market," at NFV & Zero Touch World Congress this Thursday in San Jose.

Software Monetization Involves Control, Management, Tracking & Packaging Flexibility
To make sure they and their customers get the most out of their solutions, software publishers need to be able to control, manage, package, and track their offerings.

Explosion of Use Cases Call for More Flexible Software Licensing, Monetization
Today's solutions are becoming more software- and user-centric, which calls for more flexible service models that address the broad range of use cases.

How Software Monetization Enables Digital Transformation
Evolving into more agile and software-focused businesses means different things to different companies. But it often involves a migration from selling assets through one-time purchase agreements to delivering solutions-as-a-service. This is where the market is going, so it's become an imperative rather than a choice.

Gemalto Gives Cambium, WISPs Greater Flexibility
Cambium Networks delivers fixed wireless broadband technology. The company sells its broad portfolio of solutions to wireless internet service providers. But that can be a tough sell when those WISPs are already using a competitor's products. So Cambium has come up with an ingenious solution.

Measuring Software Monetization Readiness
Like any business initiative, software monetization requires a plan. Measure twice and cut once is what I say. To me, this means choosing a trusted partner with a proven track record of best practice with thousands of client engagements.

Gemalto: Software is Powering Hardware Renaissance
Gemalto software monetization survey results and infographic indicate that software is powering a hardware renaissance.The business world has changed significantly in recent years. New competitors have disrupted markets. Customers have become more demanding. Product release cycles have accelerated. And smartphones and other connected devices are everywhere.

Cadac Group Employs Gemalto's Sentinel
Cadac Group provides digital design platforms that makes it easier for its customers to create, manage, and share their projects. But it had some of its own software needs behind the scenes.

Gemalto's Licensing Solution Helps Businesses Address Change
The ebook "Software Licensing & Entitlement Management: The Build vs. Buy Dilemma" says the Gemalto platform provides businesses with the flexibility and scalability to address software licensing and monetization in both the near and long term.

Medical Device Company Delivers with Sentinel
Medical device solution provider Stryker Corp. has enhanced the customer experience it delivers, reduced costs, and streamlined its operations with the help of Gemalto's Sentinel licensing technology.

Gemalto Platform Enables Software Monetization
Gemalto is emphasizing the monetization aspects of its platform for software providers. And it has launched a YouTube software monetization channel to tell that story.

Licensing Key to Device Vendors' Digital Transformation
Business in just about every vertical has been disrupted. Many organizations are responding by implementing digital transformation initiatives. What those efforts look like varies by the entity. But for intelligent device vendors that typically involves expanding from selling boxes to selling services related to those devices. Gemalto explains the steps that device makers should take in embracing new business models.

How Cambium Used Flexible Licensing to Add Value
Cambium Networks employs Gemalto Sentinel RMS to make its wireless solutions more attractive, affordable, and resilient. The new ePMP Elevate solution is software-based, which means no truck roll is required.

Philips Tells Its Transformation Tale
Here's what Jeroen Peeters, business process owner for software operations at Philips International, had to say at the recent Gemalto LicensingLive! Event.

Pricing Differently: Gemalto's solution for Mobile App SDK Licensing
There's a growing demand for SDKs that can be embedded into other solutions. There's also a need to transform how SDKs are priced. But part of the challenge in that is getting an accurate measure of consumption on the final solution. In a presentation at the recent LicensingLive! 2017 event, Todd Steel and Vickie White explained how Gemalto is addressing all of the above.

How to Execute a Successful Software Licensing Strategy
At Gemalto's LicensingLive! 2017 earlier this year, representatives from AVST, Juniper Networks, Philips, Sharp Electronics, Trimble, and Viavi Solutions shared their experiences and advice on software monetization.

Trimble is Transforming the Way the World Works
Trimble is automating activation and licensing in an effort to become a software subscription giant.Since 1990 the company has acquired dozens of software companies with a range of products. It's using those solutions to transform the way the world works.

Gemalto Offers Software Monetization Best Practices
The move to software-based solutions calls for new licensing processes and the implementation of software monetization platforms, Gemalto and THINKstrategies note in their white paper "Software Monetization Best Practices: Lifecycle Methodology and Implementation Plan."

Successful Software Licensing Requires Holistic Approaches
The way solutions are bought and sold is changing in a major way. That's prompting more and more businesses to sell their offerings with a software opposed to selling a devise or hardware only. And that creates the need for companies to create and maintain flexible and new software licensing strategies.

Why Cisco, Others Are Introducing Subscriptions
Software subscriptions can provide customers with more flexibility, and suppliers with better profits. This morning, Cisco introduced wireless software subscriptions. That followed the company's earlier move to sell its Catalyst 9000 series switches with a software subscription.

October Event to Address Software Monetization
Licensing Live! later this month will help businesses offering hardware-based solutions more easily transition to the software-centric world.

Software Licensing in the NFV World
A new webinar sponsored by Gemalto and featuring ADVA Optical Network discusses the requirements and challenges that CSPs and their suppliers face as carriers move to embrace network functions virtualization.

Why UX is Critical to Software Monetization
As Gemalto notes in its recent eBook "The Critical Role of UX in Software Monetization," we've seen a shift from delivering products or services online to delivering experiences online.

Gemalto Goes Virtual Inside & Out
As businesses move to sell virtual rather than physical solutions, they need to think outside of the box. The world is moving to software, and that is prompting businesses to change in fundamental ways. Instead of relying on one-time hardware sales, many organizations are now in the midst of introducing new service and software solutions. But making this transition is not as simple as it sounds.

What's Driving, Enabling the Move to Software?
Companies that sell hardware need to figure out how to drive more value through software. And software companies need to make sure they're providing their customers and partners with optimal experiences.

Siemens Picks Gemalto, Again
Connected technology is changing customer expectations and the way business is done. For example, manufacturing now relies more on software than it did at any time in the past. This shift gives manufacturers better control of and insight into their production lines, improving quality and productivity.

Get Ready for Gemalto's LicensingLive! 2017
Industry experts and senior software leaders will assemble for the 10th annual LicensingLive! 2017, which will be held Oct. 24 through 26, to share their experiences and insight on how to solve some of the most pressing software monetization challenges and how they are embracing business transformation in the now economy.

Case Study Highlights Software Monetization Benefits
Industrial production software company Quadrature is using the Gemalto Sentinel Software Monetization solution. And Gemalto has published a case study highlighting the deployment.

Gemalto Launches Business Transformation Webinar Series
Gemalto has announced the launch of a series of customer webinars. The Sentinel customer business transformation webinar series will consist of four sessions: "Embracing the Shift," "Changing Business Models," "Automating the Process" and "Empowering End Users."

Software Monetization Addresses New Business Models
Customer expectations are changing and that means that business models are changing too. Increasingly, organizations are offering outcomes and services as opposed to products. That's due in part to mobility and the cloud. Customers are demanding new ways to buy software and businesses are responding with more options such as consumption- and subscription-based services.

Gemalto Addresses Growing Popularity of Software in Hardware-centric Devices
Companies of all types are beginning to see the value of leveraging software to differentiate their offerings in the marketplace.

New Opportunities and Challenges for Embedded Software Companies
Today, there are more opportunities for the makers of embedded software to create future revenue streams by properly leveraging their intellectual property.

Driving Operational Efficiency in the Digital Supply Chain
There are many complexities to think about when it comes to creating software-based processes and virtual deliverables, including different customer expectations. How the product is going to be delivered to the customer is too often an afterthought, when it should be considered at the beginning of the design process if software monetization is to be maximized.

Snell Chooses Gemalto Sentinel for Its On Demand Framework
Broadcast and post-production technology solutions provider Snell developed its Snell On Demand Framework to address the needs of a rapidly changing market. To do so, the company needed a flexible but secure way to license its new technology while also protecting the intellectual property contained in its software code.

Gemalto Provides Valuable Insights Into Servitization
An upcoming webinar from Gemalto will take a closer look at how to successfully embrace and launch emerging servitization business models. The webinar, titled "Top Servitization Business Models in the High End Equipment Sector," is a part of Gemalto's quarterly Ask the Experts series, and will take place on June 14 at 11:00 a.m. EDT / 5 p.m. CEST.

Pricing and Packaging Strategies for the SaaS Era
The SaaS and cloud business models offer a host of benefits to ISVs and their customers. By carefully crafting their pricing and packaging strategies for the SaaS era, ISVs can ensure they're gleaning the most value from their offerings.

Medical Equipment Vendors Need an Embedded Software Monetization Strategy
Medical equipment manufacturers are moving away from a hardware-centric approach and using embedded software as their intellectual property. The industry needs to protect that IP through a comprehensive embedded software monetization strategy.

Constellation Research to present a live webinar on New Business Models for the IoT
On Wednesday, June 14 at 1:00 p.m. EST, Constellation Research CEO, R "Ray" Wang and the Gemalto team will be putting on a webinar titled "Building New Business Models with the Internet Of Things."The purpose will be to help companies understand what they need to build their own IoT businesses.

Servitization and the Path to Success for Industrial Automation
The Industrial Automation equipment sector is experiencing a paradigm shift in the way it incorporates Servitization into their business models to offer services to their customers beyond the physical product. What is stopping you from adding recurring revenue-based offerings to your product portfolio? Are you enforcing preventive maintenance and repair operations? Are you charging a relicensing fee when your equipment is sold on the secondary market? Is pay-per-use part of your future strategy?

The Buy vs. Build Dilemma for Software Monetization
Software companies need to weigh the pros and cons of building a custom software licensing and monetization solution versus purchasing an established and secure offering.

Broadcast Company Snell Moves to Software-Centric Licensing and Monetization
Snell, which specializes in broadcast and post production technologies, implemented Gemalto's Sentinel solutions to meet the licensing and monetization demands of its new software-centric delivery approach.

Cloud-Based Software Licensing a Helpful Tool for Customer Satisfaction
Customer satisfaction is becoming the biggest competitive differentiator for businesses. Software licensing and monetization solutions like Gemalto's Sentinel EMS track customer engagement and satisfaction while also managing the software license lifecycle.

The Evolving Business Model for High-Tech Equipment Manufacturers
Equipment manufacturers are already transitioning to a software-centric business model to remain competitive in today's technology climate. Having the proper tools in place to license and monetize their offerings as they migrate their business models will be critical to their success.

Shift to a Recurring Revenue Model Today
Customers today are more informed and more demanding than ever before. This is true across the board - from retail to healthcare and so many industries. Now more than ever, delivering value to meet customer demands is a must.

Business Processes & Outcomes Key to Successful Software Licensing Strategy
A comprehensive software licensing strategy should take into account all people, business processes and technologies for success.

Gemalto Introduces Software Monetization ROI Calculator
Software license and entitlement management solutions are designed to simplify many of the time-intensive tasks associated with software entitlement. This simple calculator helps determine software monetization by determining the ROI of using a solution.

Gemalto Helping Companies Cross the Licensing Chasm
Software Monetization solutions provider Gemalto is hosting special "Lunch & Learn" sessions to help companies with crossing the licensing chasm and speaking with attendees about how to transition to a recurring revenue model while they enjoy lunch and network.

Sentinel Workshops Provide Custom Consulting Services for SMEs
Gemalto's Sentinel Workshops are an important part of the company's three-tier approach to custom consulting services. Services are designed to enhance, guide and manage customer deployments of Gemalto software licensing and monetization solutions.

Servitization: Changing the Game for Manufacturers Today
During a recent webinar, Dr. Mohamad Zaki of the University of Cambridge joined Gemalto to discuss what servitization is and why manufacturers should care.

The Nuts & Bolts of Transitioning to a Recurring Revenue Model
With the proper tools and technologies, businesses can undergo a seamless and successful transition to a recurring revenue model to glean the most value out of their software- and subscription-based offerings.

Trimble Navigation Moves Toward SaaS and Recurring Revenue Model
Trimble Navigation is working with Gemalto as the company moves from a hardware focus to software-based offerings. As Trimble transitions to a SaaS and subscription model for many of its offerings, the company is steadily transforming its licensing and revenue model to keep pace.

The Long but Rewarding Road to a Recurring Revenue Model
There are many challenges involved when transitioning to a recurring revenue model but with the proper analysis and planning, companies can better monetize their software and solutions by transitioning their revenue models.

The Importance of a Monetization Strategy to Protect Embedded Medical Software
Medical equipment manufacturers are changing the way they do business by embedding valuable software into their devices. Having a proper software monetization strategy is key to protecting intellectual property and licensing for this new breed of devices.

Succeeding in Today's Market: Software Monetization Musts
Madhavan Ramanujam, a monetization and pricing expert with consulting firm Simon-Kucher & Partners, recently presented on software monetization musts during a Gemalto sponsored Webinar titled: "Monetizing Innovation: How Smart Companies Design the Product Around Price."

Software Monetization Solutions Help Medical Equipment Vendors Transition to Services Economy
Medical equipment vendors can use software monetization solutions to stay competitive as they transition to an embedded software and services-based business model.

Software Monetization: Do You Know How Much Your Product is Worth?
An upcoming TMC webinar sponsored by Gemalto, titled "Monetizing Innovation: How Smart Companies Design the Product Around Price," will discuss a model for successful product monetization and how companies can design their products around price.

Best Practices are Key to Software Monetization in Today's Tech Economy
Organizations that develop and sell software and services should follow a best practices methodology to software monetization to ensure they are gleaning the most value from their offerings for themselves and their customers.

Understanding the Critical Difference Between Software Licensing and Entitlement Management
Any company dealing with third-party applications and software should understand the nuances of software licensing and entitlements, as well as entitlement management and software monetization.

Why Your Business Needs a Software Licensing and Monetization Solution
The digital transformation has begun. Companies and their customers are moving to software-centric solutions and on-demand usage. That calls for an entirely new way of pricing and packaging so the organizations that provide the software can get the best possible return on their product.

Webinar: Servitization for Software Monetization
Learn how software monetization is achieved through servitization in this free webinar.

Gemalto Launches Customizable Channel Partner Portal
Gemalto is introducing a customizable portal that addresses the unique software supply chain needs of its customers. The Enhanced Partner Portal enables companies using the Gemalto Sentinel EMS (Entitlement Management Solution) to customize their channel partner-related business rules to meet their specific requirements.

Why You Need to Learn More about Software Monetization
Intelligent device vendors and software companies need software monetization solutions to help monetize their software and grow their businesses.

The Importance of Knowing your Software Monetization Best Practices Score
Gemalto introduces a new process for understanding your software monetization best practices score/readiness and a lifecycle methodology for licensing, automation and operational efficiency.

LiscensingLive Wrap-up: A Closer Look at Change & the Now Economy
Change is a major part of our current world. So many new technologies and advancements are making it possible to do things we never dreamed possible. With all of these advancements, though, come challenges like keeping things up and running.

Pay-Per-Use in Medical Equipment Forges New Opportunities in Healthcare
Technology has brought significant value to businesses in so many ways over the last few decades. Perhaps nowhere is it more apparent than in the capabilities of the cloud. Access to pay-per-use and pay-per-user models have enabled the smallest of companies to compete on more level playing fields with giants in their industries.

How Medical Manufacturers Can Benefit from the On-Demand Trend
As for preventive maintenance, it can enable medical manufacturers to meld the worlds of single-product sales with recurring revenues. That would involve a company selling a product that has the ability to alert the manufacturer and/or customer when the device is due for maintenance. And, Persky notes, the manufacturer could stipulate that the (revenue-generating) maintenance service can only be provided by its own dedicated technicians.

Licensing Live: It's Time to Embrace Change
It's that time of year again, when Gemalto dedicates time to bringing thought leaders, customers and others in the industry under one roof to listen, network and interact about all the latest in software monetization.

Which Comes First - Product or Price in Software Monetization?
Companies seeking to bring to market a Software-as-a-Service (SaaS) offering or software monetization for embedded solutions within their hardware products stand to benefit from this approach. With the market rapidly moving towards cloud computing, and the Internet of Things and machine-to-machine capabilities gaining ground, the opportunity to leverage a proven strategy in monetization is here. Taking advantage of the right approach ensures revenue and drives the ultimate value.

Software Monetization Solutions Help Hardware Vendors Transition to the Age of IoT
The Internet of Things (IoT) is set to herald in the next age of technology and computing, bringing with it all sorts of advantages and benefits as more devices connect in a myriad of ways. The IoT also poses significant challenges as networks evolve and change out of necessity, in order to handle the influx of traffic.

Cadac Unifies On Premises and Cloud Software Assets Using Gemalto Sentinel
Cadac ultimately replaced its legacy licensing technology within days by building an SDK on top of the Sentinel Cloud SDK to support web-based applications and services. Gemalto's solution helped the company standardize on a single licensing technology for all software products, regardless of whether they reside on premises or in the cloud. The result has been reduced operational costs, an improved customer experience, and massive increases in efficiency, which Cadac has been able to pass along to its customers.