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What is Software Monetization?

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

What Exactly Is Software Monetization?

You may not have heard of the term Software Monetization before or maybe you have but are unsure of what it means.  Most likely you are already embracing software monetization but you refer to it as licensing.

For many software vendors, monetization simply means collecting revenue by selling rights to use the software that they developed and protecting their valuable code.  In this case monetization challenges revolve around protecting the revenue stream and defending themselves from piracy, theft, reverse-engineering, and misuse of software. But, monetization goes beyond just protecting revenue and involves enabling and sustaining revenue growth. With the adoption of cloud computing, virtualization, advancements in mobile technology and greater end user expectations for a great experience are forcing companies to change the way that they engage with their end users. For example, today’s end users want to do business with companies that provide them flexible licensing models (such as pay-per-use, user-centric, subscription), and provide a great experience and service- anytime, anywhere. In the post-sale economy, the relationship with the end user doesn’t end when the order is placed.  As a  market leader, your customers expect to be delighted and they expect that  their interactions with your company will be simpler, faster and more intimate.

Latest Articles from Software Monetization

Cloud-Based Software Management and Monetization Offers Major Value

The cloud has afforded businesses all sorts of conveniences and opportunities previously off limits to most. In today's services-driven economy, customers are demanding more value, better service and innovation, and they're not afraid to do their research in order to find it. Businesses are under pressure to deliver that value while boosting revenues, innovating and simultaneously keeping their customers happy.

9/19/2016

A Closer Look at Software Monetization

Gemalto also recognized the need to include flexibility in its solutions. Sentinel LDK and Sentinel RMS support a choice between hardware- or software-based protection keys, and the company's cloud-based solution, Sentinel Cloud supports a choice between software- or cloud-based license protection mechanisms.

9/12/2016

What is Embedded Licensing?

Embedded licensing is software licensing and entitlement management that protects embedded systems software.

8/19/2016

High Tech Manufacturing is Transitioning to a Software-Based Model

Transition to software-based business models will create profits and competitive advantage for tech manufacturers.

8/19/2016

Software Monetization: Getting the Technology+People+Process=Performance Process Right the First Time Around

The Holy Grail of any organization is to perform optimally in all aspects of one's business. It raises the question, "what goes into performance optimization?" A formula popularized is Technology+People+Process equals Performance.

8/11/2016

Licensing Live! Software Monetization for the NOW Economy

There is little doubt that the world of software monetization, from licensing to entitlement management is in the midst of a critical transformation. It impacts not only software companies and device manufacturers but now also end users as everything is software-centric.

7/29/2016

It Really Is All About the Data

It has become one of the major trends of our increasingly connected world. Hardware vendors are in the midst of transforming their businesses from shipping boxes to delivering value-added software and becoming applications and solution providers. The reason is simple. Hardware has become a low-margin commodity, and it has become apparent that the value of these hardware devices will be in the information they transmit. This is true in IoT deployments in particular, where it really is all about the data; real-time or for sophisticated analysis. The driver for this value transformation is in being able to create new services and strengthen relationships with customers.

7/21/2016


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Enterprise Software Users Want More – The Survey Is In!