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What is Software Monetization?

The term "software monetization" on its face seems simple. In theory it describes a company's extraction of the fully-appreciated value from the software it creates and sells. However, theory and reality do not always overlap. In fact, regardless of software type, or how it is delivered into the market for commercial use, the ability to optimize the value of software products and services must address a variety of issues.

Software Monetization Featured Articles

  • Software Licensing: The Benefits of Going Keyless
    Remember the days when software came on a disk and you had to enter a license key to activate it? Not only that, you also had to store the license information somewhere safe, in case you ever needed to reinstall the software. Although this was made a little easier when software delivery went online, keeping track of license keys still poses a challenge today.
  • 12 Ways to Turn Licensing Challenges into Software Monetization Opportunities
    In my profession, it's not uncommon to get requests to write book reviews. In fact, there are days when I believe that becoming a full-time reviewer wouldn't be such a bad thing-except, as the saying goes, you have to kiss a lot of frogs before you find your prince! Having said that, sometimes you come across a subject so compelling, that exploring it in detail becomes a labor of love.
  • Transforming Your Business in the Digital Economy
    It's no secret that the Internet of Things (IoT) is changing "E"verything in business at an accelerated pace. Businesses are in disruption and transformation mode-all at the same time. This represents both a huge challenge and a huge opportunity.
  • Securing the Internet of Things: Protection = Monetization
    Depending on which analyst study you read, within the next five years, the number of Internet of Things (IoT) devices will grow upwards of tenfold. In fact, many believe that based on the proliferation of IoT and Machine to Machine (M2M) deployments - from connected cars, video surveillance, mobile payments, and wearable medical devices - the estimates may be conservative.
  • 'Mobile Is Eating the World' and for Software Monetization That's a Good Thing
    A recent blog by Philip Zhu, Product Manager at Gemalto (formerly SafeNet) intrigued me when I read the title "Mobile is Eating the World." Of course as a software monetization subject matter expert, I wondered, is that a good or a bad thing?
  • Orange Business Services and Gemalto Partner on Secure Access to Cloud-based Apps
    We are reminded daily of the sophistication of those with malicious intent, and the frequency with which they attack, creating an increasingly risky online world. It has made the already difficult and stressful job of protecting data, both at rest and on the move, extremely complicated. It is why online security solutions are flourishing and the area is a hotbed of innovation.

For the latest software monetization news, events, discussions, and resources, visit LicensingLive! You’ll hear from software industry thought leaders, gain valuable insight, and stay one step ahead of the trends and changes to our industry. From on-premise, hybrid, and into the cloud, this is your community. Join us!

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