12 Ways


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12 Ways

What is Software Monetization?

The New Norm 2

You may not have heard of the term Software Monetization before or maybe you have but are unsure of what it means.  Most likely you are already embracing some aspect of software monetization but you refer to it as licensing. Since you develop  software then you already know that without the ability to protect, package and sell your software, there is no business.

There are a number of critical aspects in a software monetization solution;

  1. Protecting  your revenue and securing your IP to ensure you can sell it and get paid for your investment,
  2. Remain agile and flexible so you can grow into new markets and introduce new pricing models,
  3. And improve operational efficiency by automating the back office for reoccurring revenue and keep your customers happy
When companies begin the process of monetizing their software, they often make start with protecting and securing their software and IP so that they can begin realizing revenue.   Basically what worked  yesterday is now incompatible and must be replaced. You are not able to expand the original investment in licensing to incorporate future functionality to gather the customer insight needed to develop better products, expand to new markets, and offer different ways for your customers to purchase your software.  As you become the market leader, your customers expect and you are expected to make their interaction with you easier, faster and more intimate.

Implementing a comprehensive software monetization strategy that allows you to protect once, deliver many and evolve often will provide you with a solution that offers agility, flexibility and scalability to future proof your business.

Latest Articles from Software Monetization

It Really Is All About the Data

It has become one of the major trends of our increasingly connected world. Hardware vendors are in the midst of transforming their businesses from shipping boxes to delivering value-added software and becoming applications and solution providers. The reason is simple. Hardware has become a low-margin commodity, and it has become apparent that the value of these hardware devices will be in the information they transmit. This is true in IoT deployments in particular, where it really is all about the data; real-time or for sophisticated analysis. The driver for this value transformation is in being able to create new services and strengthen relationships with customers.


Using Software Features and Functionality to Differentiate Products

Cloud, virtualization, mobility, and the Internet of Things (IoT) are causing disruptions and transformation. The most important aspect driving transportation is software and that's due to the flexibility software provides in defining features to differentiate products. Regardless of the vertical market but in particular, traditional hardware-based businesses, the next generation value is going to be created and sustained by the software.


The Monetization of the Internet of Things

We are all constantly getting information on how the advent of billions of connected devices is transforming daily life. In fact, Cisco has forecast there will be 50 billion connected devices by 2020, and Gartner is projecting over $300 billion in revenues, just for the suppliers of IoT devices. Within five years, estimates are that one million devices will be brought online every hour.


It's Not Just About Licensing Anymore: Cloud-Based Software Licensing Enhancing Efficiency, Customer Experiences, and Competitiveness

A few weeks ago, I had the privilege of moderating an extremely insightful webinar, Cloud-Based Software Licensing: Enabling Operational Efficiency, Delighted Customers and Sustainable Competitive Advantage. I was joined by Jeff Kaplan Managing Director, THINKstrategies and Jamshed "Jam" Khan, Director of Professional Services, Gemalto, who talked about the reasons why cloud-based software licensing is the path to any organization's future success.


What Adoption of Software Business Models Means for Device Vendors and Software Providers

Here is a question for readers. "Do you believe that next generation value creation and the ability to establish and sustain differentiated competitive advantage is going to be heavily reliant on software?"



More news about LicensingLive! 2016

LicensingLive! 2016 is coming back to The Juniper Hotel  in Cupertino, CA. on
Nov. 1-3, 2016.

We have assembled a variety of industry experts and senior leaders who will share their experiences and insight on how they are solving some of the most pressing software monetization challenges and how they are embracing the NOW economy.  Register today to guarantee your seat.

What is LicensingLive?

Who Should Attend?

Business leaders who want to gain a competitive edge and explore uncharted business opportunities.

Software developers. Hardware engineers who want “things” to be connected, intelligent, and adaptive.

Product Managers and Execs looking for new ways to package, price new products and understand how their products are being used by their customers.

Executives ready to embrace the central role of Software Monetization for Product Leadership, Operational Excellence and Customer Intimacy.
Register today

Please keep checking LicensingLive.com  often for the latest agenda, speaker announcements and to find out who will be this year’s surprise guest speaker.  Click here to Register. If you would like to reserve your room now at the Juniper Hotel we have negotiated a discounted price for you. Just call: 1-800-HILTONS and request to book under “Gemalto – LicensingLive.”

Looking forward to seeing you there.

Hear what others are saying about LicensingLive!

LicensingLive! 2015 - Tom Cramer
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LicensingLive! 2015 - Elise McClintock

LicensingLive! 2015 - Cort Stinnett
LicensingLive! 2015 - Customer Interviews

LicensingLive! 2015 - Frank Schirrmeister
LicensingLive! 2015 - Manoj Tharakan

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