What is Software Monetization?

The term "software monetization" on its face seems simple. In theory it describes a company's extraction of the fully-appreciated value from the software it creates and sells. However, theory and reality do not always overlap. In fact, regardless of software type, or how it is delivered into the market for commercial use, the ability to optimize the value of software products and services must address a variety of issues.

Software Monetization Featured Videos

Michael Welch Video   Joshua Bloom Video

Top 12 Licensing Challenges Software Executives are Facing
by Michael Welch, VP Sales North America


Extracting Full Value from New Product Launches
by Joshua Bloom , Partner, Simon Kucher

Software Monetization Featured Articles

  • Protect Against Data Breaches? Not Likely, Say SafeNet Survey Respondents
    For those of us who shop online-and in ever-increasing numbers, that describes a large portion of us-a new study from SafeNet, Inc. should have stomachs dropping somewhere near the floor. We've all seen data breaches in one store or another, especially lately, but the news from SafeNet suggests that online shopping might not be as safe as some would hope.
  • IoT and the Impact of Software Monetization
    The Internet of Things (IoT) is about a whole lot more than things. It is about people, processes and new services. And, it is about all of what I like to describe as the "Infostructure", i.e., networks and software that enable it to not just monitor stuff but create value. In fact, it might just be that the biggest opportunity of IoT is software monetization.
  • Software Monetization and the Cloud - Compliance is Key
    There are two very hot topics in the areas of software security and software monetization and they happen to use the same terminology even if they do not apply precisely to the same things. The terms are "visibility' and "compliance."
  • Meeting Software Licensing and Entitlement Management Back Office Integration Challenges
    It's no secret that independent software vendors (ISVs) of all sizes are in the midst of an unprecedented change affecting almost every aspect of how they create, deliver, track, protect and monetize the value of their intellectual property. The impact of this sweeping change is forcing the creation of new ways to package/bundle software and innovative business models in addition to establishing dynamic relationships between ecosystem partners/vendors and their customers. It's a brave new world.
  • Gemalto to Acquire SafeNet as Security Industry Becomes Latest Active M&A Sector
    This has been by all accounts a very active year for merger and acquisitions (M&A) across almost every sector of the information and communications technology (ICT) industries. As large players look to fill in strategic gaps in their portfolios and as the trend of enterprises of all sizes seeking shorter lists of trusted vendors accelerates, there is little doubt that more M&A is on the way.
  • Licensing Live! 2014-Software Monetization in an Always On/All-ways Connected World
    All of the ramifications, challenges and opportunities related to licensing, are the topics of this year's SafeNet's Licensing Live! 2014. The annual free software monetization event is being held October 21-22 in Cupertino, Calif., at the Cypress Hotel. I am sure you are going to not only mark your calendars, but already want to make your reservations.

For the latest software monetization news, events, discussions, and resources, visit LicensingLive! You’ll hear from software industry thought leaders, gain valuable insight, and stay one step ahead of the trends and changes to our industry. From on-premise, hybrid, and into the cloud, this is your community. Join us!

The Latest from LicensingLive!

Software Monetization Featured Video

Amy Konary

Contact Us

Amy Konary  


Software Monetization Resource Center

Learn about these core elements to a complete software monetization strategy:

Software Protection

Case Studies
White Papers

Software Licensing

White Papers

SaaS Licensing

White Papers

Entitlement Management

Case Study
White Papers

Software Licensing Operations

Case Study
White Paper