Software Monetization Featured Articles

  • What is Software Monetization?
    The term "software monetization" on its face seems simple. In theory it describes a company's extraction of the fully-appreciated value from the software it creates and sells. However, theory and reality do not always overlap. In fact, regardless of software type, or how it is delivered into the market for commercial use, the ability to optimize the value of software products and services must address a variety of issues.
  • For Software Monetization it is all about Out-of-the-Box Thinking
    For frequent readers of this channel, you are aware that occasionally when I author postings I like to do a little tweaking of the headline to keep you interested in reading every last word. Well there is more than a little double entendre in the above headline since obviously as the world goes software-centric, monetization even in the embedded area is no longer about a tight linkage with the box. Plus, the person I turned to for insights on the subject was THINKstrategies, Managing Director Jeff Kaplan.
    4/16/2014
  • SafeNet Takes the Pain out of Managing Multiple Licensing Technologies when ISVs Merge
    Ever wonder about what happens with licensing when Independent Software Vendors (ISVs) merge? In an increasingly software-centric world where managing the software that delivers an ISVs' intellectual property is critical because it touches almost every aspect of business operations, this is not a trivial matter. It leads to the obvious question, "How does an ISV handle multiple licensing solutions in the event of a merger or acquisition?"
    3/31/2014
  • How to Manage Software Upgrades for Optimal Monetization
    One of the biggest challenges facing Independent Software Vendors (ISVs) is how to efficiently and effectively monetize their intellectual property when they are upgrading their existing software. This has always been a complicated issue on a variety of fronts including pricing, tracking and compliance just to name a few. The good news is help is now available.
    3/20/2014
  • Improving Monetization of Embedded Software
    It is an evolution that has taken on revolutionary characteristics. Over the last several years the pace at which the value of hardware is shifting more and more from the physical components to the software running the devices and the speed at which this is happening is accelerating. This has made the protection and flexible control of embedded software, an IT priority.
    3/17/2014

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