What is Software Monetization?

The term "software monetization" on its face seems simple. In theory it describes a company's extraction of the fully-appreciated value from the software it creates and sells. However, theory and reality do not always overlap. In fact, regardless of software type, or how it is delivered into the market for commercial use, the ability to optimize the value of software products and services must address a variety of issues.

Software Monetization Featured Videos

Michael Welch Video   Joshua Bloom Video

Top 12 Licensing Challenges Software Executives are Facing
by Michael Welch, VP Sales North America


Extracting Full Value from New Product Launches
by Joshua Bloom , Partner, Simon Kucher

Software Monetization Featured Articles

  • SafeNet in Gartner Leaders Quadrant for User Authentication for Fourth Consecutive Year
    There is no denying the impact that the Gartner Group and its influential Magic Quadrants for various verticals have on markets. Let's face it, that position in the upper right and corner (the closer to where the two edges meet the better) LEADER's quadrant is highly coveted. In fact, in the spirit of last week's incredibly popular televised revival of the musical Peter Pan and one of its most memorable songs, justifiably landing in the prime position is reason to sing, "I've gotta to crow!"
  • SafeNet Introduces Encryption-as-a-Service
    It is no secret that ever since the cloud became the place to move that its security capabilities have been questioned, and many say have posed an obstacle to even faster migration of enterprise functionality to the cloud. While the skepticism seems unjustified since it can be argued as well as demonstrated that in many ways the cloud is actually safer than many legacy on-premise systems, this is not to say said concerns are totally unjustified. They are not.
  • Licensing and Entitlement Management: Securing and Optimizing the Internet of Things
    There can be little doubt that we have entered what I have described as "The Age of Awareness." It will be an era where literally "E"verything, including the clothes we wear, will have either embedded sensors or attached ones of all shapes, sizes and capabilities. It has been characterized more commonly as the coming era of the Internet of Things (IoT). The repercussions of this connected world will be profound.
  • Internet of Things Changes 'E'verything when it comes to Software Licensing
    A big buzz at SafeNet's recent Licensing Live! event was how in a world where literally "E"verything is digital and connected, from the devices we personally use to all aspects of logistics and manufacturing to even the clothes we wear, how software will be central to turning raw data into actionable insights. And, while there is no disputing the trend to the Internet-of-Things (IoT) era, where we are ushering in being software-centric, there remains a host of questions as to how all of that software will be monetized in a connected world.
  • SafeNet's Five Lessons Learned about Data Security
    It may seem like a bit of a reach given the focus of this channel on software monetization, but a big part of licensing and entitlement management is protecting the integrity of the data whether it is on the move or stored. This is true in regards to passwords for accessing data and all aspects of compliance including proper use/abuse of licenses and transactional information regarding such things as renewals and upgrades. In short, security matters as part of a monetization solution.
  • SafeNet Research and Ponemon Institute Find IT is Losing the Battle on Cloud Security
    With Halloween approaching things tend to take on a spooky flavor. Such is unfortunately the case as it turns out when it comes to IT's efforts to deal with security issues relating to the cloud, according to new research security solutions provider SafeNet commissioned by the Ponemon Institute. The study, titled "The Challenges of Cloud Information Governance: A Global Data Security Study," surveyed more than 1800 IT and IT security professionals worldwide, and if are an IT professional you should be a bit spooked by the findings.

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