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What is Software Monetization?

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

What Exactly Is Software Monetization?

You may not have heard of the term Software Monetization before or maybe you have but are unsure of what it means.  Most likely you are already embracing software monetization but you refer to it as licensing.

For many software vendors, monetization simply means collecting revenue by selling rights to use the software that they developed and protecting their valuable code.  In this case monetization challenges revolve around protecting the revenue stream and defending themselves from piracy, theft, reverse-engineering, and misuse of software. But, monetization goes beyond just protecting revenue and involves enabling and sustaining revenue growth. With the adoption of cloud computing, virtualization, advancements in mobile technology and greater end user expectations for a great experience are forcing companies to change the way that they engage with their end users. For example, today’s end users want to do business with companies that provide them flexible licensing models (such as pay-per-use, user-centric, subscription), and provide a great experience and service- anytime, anywhere. In the post-sale economy, the relationship with the end user doesn’t end when the order is placed.  As a  market leader, your customers expect to be delighted and they expect that  their interactions with your company will be simpler, faster and more intimate.

Latest Articles from Software Monetization

What is Embedded Licensing?

Embedded licensing is software licensing and entitlement management that protects embedded systems software.

8/19/2016

High Tech Manufacturing is Transitioning to a Software-Based Model

Transition to software-based business models will create profits and competitive advantage for tech manufacturers.

8/19/2016

Software Monetization: Getting the Technology+People+Process=Performance Process Right the First Time Around

The Holy Grail of any organization is to perform optimally in all aspects of one's business. It raises the question, "what goes into performance optimization?" A formula popularized is Technology+People+Process equals Performance.

8/11/2016

Licensing Live! Software Monetization for the NOW Economy

There is little doubt that the world of software monetization, from licensing to entitlement management is in the midst of a critical transformation. It impacts not only software companies and device manufacturers but now also end users as everything is software-centric.

7/29/2016

It Really Is All About the Data

It has become one of the major trends of our increasingly connected world. Hardware vendors are in the midst of transforming their businesses from shipping boxes to delivering value-added software and becoming applications and solution providers. The reason is simple. Hardware has become a low-margin commodity, and it has become apparent that the value of these hardware devices will be in the information they transmit. This is true in IoT deployments in particular, where it really is all about the data; real-time or for sophisticated analysis. The driver for this value transformation is in being able to create new services and strengthen relationships with customers.

7/21/2016

Using Software Features and Functionality to Differentiate Products

Cloud, virtualization, mobility, and the Internet of Things (IoT) are causing disruptions and transformation. The most important aspect driving transportation is software and that's due to the flexibility software provides in defining features to differentiate products. Regardless of the vertical market but in particular, traditional hardware-based businesses, the next generation value is going to be created and sustained by the software.

7/12/2016

The Monetization of the Internet of Things

We are all constantly getting information on how the advent of billions of connected devices is transforming daily life. In fact, Cisco has forecast there will be 50 billion connected devices by 2020, and Gartner is projecting over $300 billion in revenues, just for the suppliers of IoT devices. Within five years, estimates are that one million devices will be brought online every hour.

6/13/2016


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