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What is Software Monetization?

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

What Exactly Is Software Monetization?

You may not have heard of the term Software Monetization before or maybe you have but are unsure of what it means.  Most likely you are already embracing software monetization but you refer to it as licensing.

For many software vendors, monetization simply means collecting revenue by selling rights to use the software that they developed and protecting their valuable code.  In this case monetization challenges revolve around protecting the revenue stream and defending themselves from piracy, theft, reverse-engineering, and misuse of software. But, monetization goes beyond just protecting revenue and involves enabling and sustaining revenue growth. With the adoption of cloud computing, virtualization, advancements in mobile technology and greater end user expectations for a great experience are forcing companies to change the way that they engage with their end users. For example, today’s end users want to do business with companies that provide them flexible licensing models (such as pay-per-use, user-centric, subscription), and provide a great experience and service- anytime, anywhere. In the post-sale economy, the relationship with the end user doesn’t end when the order is placed.  As a  market leader, your customers expect to be delighted and they expect that  their interactions with your company will be simpler, faster and more intimate.

Latest Articles from Software Monetization

Why You Need to Learn More about Software Monetization

Intelligent device vendors and software companies need software monetization solutions to help monetize their software and grow their businesses.

11/28/2016

The Importance of Knowing your Software Monetization Best Practices Score

Gemalto introduces a new process for understanding your software monetization best practices score/readiness and a lifecycle methodology for licensing, automation and operational efficiency.

11/21/2016

LiscensingLive Wrap-up: A Closer Look at Change & the Now Economy

Change is a major part of our current world. So many new technologies and advancements are making it possible to do things we never dreamed possible. With all of these advancements, though, come challenges like keeping things up and running.

11/8/2016

Pay-Per-Use in Medical Equipment Forges New Opportunities in Healthcare

Technology has brought significant value to businesses in so many ways over the last few decades. Perhaps nowhere is it more apparent than in the capabilities of the cloud. Access to pay-per-use and pay-per-user models have enabled the smallest of companies to compete on more level playing fields with giants in their industries.

10/25/2016

How Medical Manufacturers Can Benefit from the On-Demand Trend

As for preventive maintenance, it can enable medical manufacturers to meld the worlds of single-product sales with recurring revenues. That would involve a company selling a product that has the ability to alert the manufacturer and/or customer when the device is due for maintenance. And, Persky notes, the manufacturer could stipulate that the (revenue-generating) maintenance service can only be provided by its own dedicated technicians.

10/17/2016

Licensing Live: It's Time to Embrace Change

It's that time of year again, when Gemalto dedicates time to bringing thought leaders, customers and others in the industry under one roof to listen, network and interact about all the latest in software monetization.

10/14/2016

Which Comes First - Product or Price in Software Monetization?

Companies seeking to bring to market a Software-as-a-Service (SaaS) offering or software monetization for embedded solutions within their hardware products stand to benefit from this approach. With the market rapidly moving towards cloud computing, and the Internet of Things and machine-to-machine capabilities gaining ground, the opportunity to leverage a proven strategy in monetization is here. Taking advantage of the right approach ensures revenue and drives the ultimate value.

10/13/2016


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LicensingLive! 2016
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Enterprise Software Users Want More – The Survey Is In!