Software Monetization Featured Articles

  • What is Software Monetization?
    The term "software monetization" on its face seems simple. In theory it describes a company's extraction of the fully-appreciated value from the software it creates and sells. However, theory and reality do not always overlap. In fact, regardless of software type, or how it is delivered into the market for commercial use, the ability to optimize the value of software products and services must address a variety of issues.
  • Eleven Big Software Licensing and Monetization Trends
    From greater visibility of customer behavior to enhanced security to the move to subscription models, independent software vendors are being confronted with an explosion of risks to their businesses if they cannot adapt to changes.
    7/14/2014
  • Challenges ISVs Face Adopting to Next Generation Enterprise Software
    It is a rare pleasure that I get to speak with true industry influencers regarding major industry trends. And, when it comes to enterprise software, there are few people who command more respect than R. "Ray" Wang, principal analyst and CEO of Constellation Research.
    7/7/2014
  • How Licensing is Transforming Software Packaging into a Win-Win for ISVS and Customers
    The world of independent software vendors (ISVs) continues to adopt/be transformed by the increased software-centricity of "E"verything and the use of the cloud for all aspects of software delivery, security, monetization and license entitlement management, including the critical area of compliance. While much of the focus has been on how ISV intellectual property is now delivered, tracked and consumed by end customers, a little appreciated part of the transformation it is creating, is in the key area of software packaging. What is happening is not just disruptive, but could be characterized as a virtual revolution.
    7/1/2014
  • SafeNet Introduces 'All-in-One' Software Licensing Solution for Cloud Services and On-Premises Applications
    As we all know from our personal and professional experience, the way in which software is packaged, purchased and paid for is in the midst of a major transformation. In fact, realities are that software users are increasingly looking for licensing models that customize software to meet their needs, and they're increasingly demanding usage-based licensing. The attraction is compelling, you get and pay for only what you need whether the applications relied on are cloud-based or on-premise.
    5/27/2014

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