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What is Software Monetization?

The term "software monetization" on its face seems simple. In theory it describes a company's extraction of the fully-appreciated value from the software it creates and sells. However, theory and reality do not always overlap. In fact, regardless of software type, or how it is delivered into the market for commercial use, the ability to optimize the value of software products and services must address a variety of issues.

Software Monetization Featured Articles

  • Getting Executive Buy-In for a Software Monetization Solution
    In today's business environment, where tight budgets are the rule and the competition for resources is fierce, how do you secure executive buy-in for a software monetization solution? I ask this question because I recently read an insightful blog by Shlomo Weiss, Senior Vice President and General Manager, Software Monetization at Gemalto (formerly SafeNet). Weiss chooses Aesop's fable The Grasshopper and the Ant to illustrate his point: "Beware of winter before it comes." Put another way, good things happen to those who plan!
  • Creating Great Software Licensing Experiences One Portal at a Time
    Here are two interesting questions for salespeople and operations: Wouldn't it be great to improve the operational delivery and servicing of software while making it a great user experience? How can you optimize resources and the costs associated with processing licenses by off-loading the delivery with a well-designed licensing portal for customer self-service?
  • 12 Ways to Turn Licensing Challenges into Business Opportunities
    There is little doubt that we live in what I have characterized as "The Age of Acceleration." In this new age the only constants are change and the increase in speed at which this change occurs. In technology this means that software is driving the pace of innovation and at the same time causing disruption to existing business models. This is even truer as the world becomes more mobile, more virtualized and software as a service is the norm.
  • Medical Device Software Monetization and IP Protection
    In the Internet of Things (IoT) era, few industries will be impacted more by the challenges, complexities and opportunities than the medical device sector. The combination of technological innovation, global network connectivity and global vs. regional security, along with the growth in embedded intelligence in devices, is driving an unprecedented transformation in healthcare. We are in the early stages of a new software revolution.
  • Gemalto LDK is Now on LabVIEW Tools Network
    Several months ago, when Amsterdam-based digital security giant Gemalto purchased U.S. security firm SafeNet, there was speculation as to how the company would take advantage of its acquisition. It did so by focusing its efforts on optimizing SafeNet's strong software monetization portfolio and leadership in the rapidly evolving, and increasingly important, software licensing and entitlement management market.
  • The Challenges and Opportunities of Growing into a Software Monetization Market Leader
    As any entrepreneur or executive of a small company knows, turning the aspirations of being a market newcomer into the realities of being a large and profitable enterprise is no easy task. In fact, the percentage of start-ups and SMBs that find their way to establishing a track record and reputation as not just market innovators but thought and market leaders is extremely small. This leads to the question, "how can your company beat the odds?"

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