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What is Software Monetization?

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

What Exactly Is Software Monetization?

You may not have heard of the term Software Monetization before or maybe you have but are unsure of what it means.  Most likely you are already embracing software monetization but you refer to it as licensing.

For many software vendors, monetization simply means collecting revenue by selling rights to use the software that they developed and protecting their valuable code.  In this case monetization challenges revolve around protecting the revenue stream and defending themselves from piracy, theft, reverse-engineering, and misuse of software. But, monetization goes beyond just protecting revenue and involves enabling and sustaining revenue growth. With the adoption of cloud computing, virtualization, advancements in mobile technology and greater end user expectations for a great experience are forcing companies to change the way that they engage with their end users. For example, today’s end users want to do business with companies that provide them flexible licensing models (such as pay-per-use, user-centric, subscription), and provide a great experience and service- anytime, anywhere. In the post-sale economy, the relationship with the end user doesn’t end when the order is placed.  As a  market leader, your customers expect to be delighted and they expect that  their interactions with your company will be simpler, faster and more intimate.

Latest Articles from Software Monetization

Business Processes & Outcomes Key to Successful Software Licensing Strategy

A comprehensive software licensing strategy should take into account all people, business processes and technologies for success.

3/27/2017

Gemalto Introduces Software Monetization ROI Calculator

Software license and entitlement management solutions are designed to simplify many of the time-intensive tasks associated with software entitlement. This simple calculator helps determine software monetization by determining the ROI of using a solution.

3/20/2017

Gemalto Helping Companies Cross the Licensing Chasm

Software Monetization solutions provider Gemalto is hosting special "Lunch & Learn" sessions to help companies with crossing the licensing chasm and speaking with attendees about how to transition to a recurring revenue model while they enjoy lunch and network.

3/17/2017

Sentinel Workshops Provide Custom Consulting Services for SMEs

Gemalto's Sentinel Workshops are an important part of the company's three-tier approach to custom consulting services. Services are designed to enhance, guide and manage customer deployments of Gemalto software licensing and monetization solutions.

3/8/2017

Servitization: Changing the Game for Manufacturers Today

During a recent webinar, Dr. Mohamad Zaki of the University of Cambridge joined Gemalto to discuss what servitization is and why manufacturers should care.

3/2/2017

The Nuts & Bolts of Transitioning to a Recurring Revenue Model

With the proper tools and technologies, businesses can undergo a seamless and successful transition to a recurring revenue model to glean the most value out of their software- and subscription-based offerings.

2/25/2017

Trimble Navigation Moves Toward SaaS and Recurring Revenue Model

Trimble Navigation is working with Gemalto as the company moves from a hardware focus to software-based offerings. As Trimble transitions to a SaaS and subscription model for many of its offerings, the company is steadily transforming its licensing and revenue model to keep pace.

2/17/2017


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IDC Infographic

Enterprise Software Users Want More – The Survey Is In!