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Software vendors are losing revenue
DUE TO RIGID licensing and delivery options

What is Software Monetization?

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

Watch The New Norm embrace the Challenges of Digital Disruption with Software Monetization

What Exactly Is Software Monetization?

You may not have heard of the term Software Monetization before or maybe you have but are unsure of what it means.  Most likely you are already embracing software monetization but you refer to it as licensing.

For many software vendors, monetization simply means collecting revenue by selling rights to use the software that they developed and protecting their valuable code.  In this case monetization challenges revolve around protecting the revenue stream and defending themselves from piracy, theft, reverse-engineering, and misuse of software. But, monetization goes beyond just protecting revenue and involves enabling and sustaining revenue growth. With the adoption of cloud computing, virtualization, advancements in mobile technology and greater end user expectations for a great experience are forcing companies to change the way that they engage with their end users. For example, today’s end users want to do business with companies that provide them flexible licensing models (such as pay-per-use, user-centric, subscription), and provide a great experience and service- anytime, anywhere. In the post-sale economy, the relationship with the end user doesn’t end when the order is placed.  As a  market leader, your customers expect to be delighted and they expect that  their interactions with your company will be simpler, faster and more intimate.

Latest Articles from Software Monetization

How Medical Manufacturers Can Benefit from the On-Demand Trend

As for preventive maintenance, it can enable medical manufacturers to meld the worlds of single-product sales with recurring revenues. That would involve a company selling a product that has the ability to alert the manufacturer and/or customer when the device is due for maintenance. And, Persky notes, the manufacturer could stipulate that the (revenue-generating) maintenance service can only be provided by its own dedicated technicians.


Licensing Live: It's Time to Embrace Change

It's that time of year again, when Gemalto dedicates time to bringing thought leaders, customers and others in the industry under one roof to listen, network and interact about all the latest in software monetization.


Which Comes First - Product or Price in Software Monetization?

Companies seeking to bring to market a Software-as-a-Service (SaaS) offering or software monetization for embedded solutions within their hardware products stand to benefit from this approach. With the market rapidly moving towards cloud computing, and the Internet of Things and machine-to-machine capabilities gaining ground, the opportunity to leverage a proven strategy in monetization is here. Taking advantage of the right approach ensures revenue and drives the ultimate value.


Software Monetization Solutions Help Hardware Vendors Transition to the Age of IoT

The Internet of Things (IoT) is set to herald in the next age of technology and computing, bringing with it all sorts of advantages and benefits as more devices connect in a myriad of ways. The IoT also poses significant challenges as networks evolve and change out of necessity, in order to handle the influx of traffic.


Cadac Unifies On Premises and Cloud Software Assets Using Gemalto Sentinel

Cadac ultimately replaced its legacy licensing technology within days by building an SDK on top of the Sentinel Cloud SDK to support web-based applications and services. Gemalto's solution helped the company standardize on a single licensing technology for all software products, regardless of whether they reside on premises or in the cloud. The result has been reduced operational costs, an improved customer experience, and massive increases in efficiency, which Cadac has been able to pass along to its customers.


Cloud-Based Software Management and Monetization Offers Major Value

The cloud has afforded businesses all sorts of conveniences and opportunities previously off limits to most. In today's services-driven economy, customers are demanding more value, better service and innovation, and they're not afraid to do their research in order to find it. Businesses are under pressure to deliver that value while boosting revenues, innovating and simultaneously keeping their customers happy.


A Closer Look at Software Monetization

Gemalto also recognized the need to include flexibility in its solutions. Sentinel LDK and Sentinel RMS support a choice between hardware- or software-based protection keys, and the company's cloud-based solution, Sentinel Cloud supports a choice between software- or cloud-based license protection mechanisms.


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