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What is Software Monetization?

The term "software monetization" on its face seems simple. In theory it describes a company's extraction of the fully-appreciated value from the software it creates and sells. However, theory and reality do not always overlap. In fact, regardless of software type, or how it is delivered into the market for commercial use, the ability to optimize the value of software products and services must address a variety of issues.

Software Monetization Featured Articles

  • 12 Ways to Turn Licensing Challenges into Business Opportunities
    There is little doubt that we live in what I have characterized as "The Age of Acceleration." In this new age the only constants are change and the increase in speed at which this change occurs. In technology this means that software is driving the pace of innovation and at the same time causing disruption to existing business models. This is even truer as the world becomes more mobile, more virtualized and software as a service is the norm.
  • Medical Device Software Monetization and IP Protection
    In the Internet of Things (IoT) era, few industries will be impacted more by the challenges, complexities and opportunities than the medical device sector. The combination of technological innovation, global network connectivity and global vs. regional security, along with the growth in embedded intelligence in devices, is driving an unprecedented transformation in healthcare. We are in the early stages of a new software revolution.
  • Gemalto LDK is Now on LabVIEW Tools Network
    Several months ago, when Amsterdam-based digital security giant Gemalto purchased U.S. security firm SafeNet, there was speculation as to how the company would take advantage of its acquisition. It did so by focusing its efforts on optimizing SafeNet's strong software monetization portfolio and leadership in the rapidly evolving, and increasingly important, software licensing and entitlement management market.
  • The Challenges and Opportunities of Growing into a Software Monetization Market Leader
    As any entrepreneur or executive of a small company knows, turning the aspirations of being a market newcomer into the realities of being a large and profitable enterprise is no easy task. In fact, the percentage of start-ups and SMBs that find their way to establishing a track record and reputation as not just market innovators but thought and market leaders is extremely small. This leads to the question, "how can your company beat the odds?"
  • Software Monetization in the Embedded and Internet of Things (IoT) Markets
    There are few hotter topics in the field of Information and Communications Technology (ICT) than the transformative ability to embed network connectivity in all of the personal and professional devices we rely on, and the closely associated impact that this connectivity will have on what is popularly characterized as the Internet of Things (IoT).
  • Gemalto Releases 2014 Breach Level Index Findings-Good Year for Cybercriminals
    Unfortunately, as if we needed confirmation that cybercriminals had a very prosperous year in 2014, digital security solutions provider Amsterdam-based Gemalto is out with the results of its 2014 Breach Level Index and it paints a disturbing picture.

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