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What is Software Monetization?

The term "software monetization" on its face seems simple. In theory it describes a company's extraction of the fully-appreciated value from the software it creates and sells. However, theory and reality do not always overlap. In fact, regardless of software type, or how it is delivered into the market for commercial use, the ability to optimize the value of software products and services must address a variety of issues.

Software Monetization Featured Articles

  • Software Monetization in the Embedded and Internet of Things (IoT) Markets
    There are few hotter topics in the field of Information and Communications Technology (ICT) than the transformative ability to embed network connectivity in all of the personal and professional devices we rely on, and the closely associated impact that this connectivity will have on what is popularly characterized as the Internet of Things (IoT).
  • Gemalto Releases 2014 Breach Level Index Findings-Good Year for Cybercriminals
    Unfortunately, as if we needed confirmation that cybercriminals had a very prosperous year in 2014, digital security solutions provider Amsterdam-based Gemalto is out with the results of its 2014 Breach Level Index and it paints a disturbing picture.
  • Top 5 Things to Look for in Software Monetization for 2015
    In looking back over the past year in Software Monetization, it has been one that can best be characterized as transformative. For Independent Software Vendors (ISVs) this was a year of increased recognition that the old ways of doing business were not going to be sufficient for success. In fact, as a result of the perfect storm of the cloud, security, mobility and compliance and the need for speed in creating and delivering not just new products but new services based on new business models, increasingly it meant understanding the urgency of moving to solutions in two important ways.
  • SafeNet in Gartner Leaders Quadrant for User Authentication for Fourth Consecutive Year
    There is no denying the impact that the Gartner Group and its influential Magic Quadrants for various verticals have on markets. Let's face it, that position in the upper right and corner (the closer to where the two edges meet the better) LEADER's quadrant is highly coveted. In fact, in the spirit of last week's incredibly popular televised revival of the musical Peter Pan and one of its most memorable songs, justifiably landing in the prime position is reason to sing, "I've gotta to crow!"
  • SafeNet Introduces Encryption-as-a-Service
    It is no secret that ever since the cloud became the place to move that its security capabilities have been questioned, and many say have posed an obstacle to even faster migration of enterprise functionality to the cloud. While the skepticism seems unjustified since it can be argued as well as demonstrated that in many ways the cloud is actually safer than many legacy on-premise systems, this is not to say said concerns are totally unjustified. They are not.
  • Licensing and Entitlement Management: Securing and Optimizing the Internet of Things
    There can be little doubt that we have entered what I have described as "The Age of Awareness." It will be an era where literally "E"verything, including the clothes we wear, will have either embedded sensors or attached ones of all shapes, sizes and capabilities. It has been characterized more commonly as the coming era of the Internet of Things (IoT). The repercussions of this connected world will be profound.

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